Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Facebook.

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Social Media Brands Content Real Estate 121

Pixlee

AUGUST 28, 2020

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Authenticity & Transparency. In a trend that started with Millennials, Gen Z craves authenticity in marketing.

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Brands UGC Authentication Hashtag 90

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Brands Avatar How To Privacy 118

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. The more authentic you are, the better you’ll do on TikTok.

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How To Hashtag Influencer UGC 133

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 111

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Ben & Jerry’s – Gauging market demand At one time, the beloved ice cream brand spent most of its social media ad budget promoting its products during the summer.

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Examples Brands Sentiment Reputation 59

Pixlee

JANUARY 28, 2021

The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. In addition to utilizing email and customer service over the phone, customers may sometimes head to social media to voice their problems with a brand.

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Loyalty Privacy UGC Communities 52

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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Social Media Policies Consultant Social CRM 153

Later

MARCH 13, 2019

To do this, head to your Instagram profile, open your settings, tap on Privacy and Security, and then Story Controls. If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.

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Instagram How To Curation Fashion 75

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

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Social Media UGC Hashtag Privacy 58

Social Media Strategies Summit

JANUARY 26, 2023

Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager. Let’s all help each other out!”

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Groups Groups Communities Engagement 237

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. First things first: you need to figure out what you want out of social media at large.

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Social Media Strategy Marketing How To 112

Buffer Social

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. Spoiler alert: we got a surprising amount correct!  

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