Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 Grab yours.”

Social Media 80

Social Media Marketing Loyalty UGC 80

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 Grab yours.”

Marketing 80

Marketing How To Loyalty UGC 80

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. McDonald’s Saweetie Meal.

Campaign 136

Campaign Social Media Collaboration Apple 136

Keyhole.co

NOVEMBER 2, 2022

With over 2 billion active users , Instagram is one of the most potent platforms for marketers and brands to grow their business online. So, here are 11 tried and tested Instagram marketing tips to ensure that your content is prioritized by Instagram’s algorithm, quickly reaches your target audience, and helps boost engagement.

Engagement 52

Engagement Instagram Tips Hashtag 52

agora pulse

MARCH 24, 2020

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience).

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Sprout Social

APRIL 20, 2020

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. Their past behavior in response to your marketing materials and those of your competitors will inform the content you can and should share on your social media channels.

Brands 122

Brands Social Media Education How To 122

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! Photos by Shutterstock.

Communities 237

Communities Twitter Web 2.0 ROI 237

Hootsuite

JULY 20, 2023

Make sure whatever you write is authentic and not forced. Posting employee spotlights, workplace stories, or behind-the-scenes looks can be a great way to humanize your brand and give readers an authentic look into your world. Give an opinion The latest stock market numbers got you hot in the face? Source: Roxy Pilot 9.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

agora pulse

MARCH 18, 2020

Social Media Marketing World brought together some of the best minds in social media and marketing. Social Media Marketing World 2020 wrapped up only a few days ago, but we’re already developing a growing nostalgia for the event and what it represented. In my session, I talked about lead generation and content marketing.

Social Media 101

Social Media Tips Marketing UGC 101

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40