How 7 brands use customer marketing content strategies to deepen audience connection
Sprout Social
SEPTEMBER 14, 2023
Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.
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