article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121
article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Live video is a powerful tool for building authentic connections. Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase. OK, but not sure how to actually do it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Transform Your Customers into Brand Advocates

Pixlee

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site.

Brands 52
article thumbnail

Email Marketing: How to Convert Without Discounts

Pixlee

New content announcements (such as new blogs, webinars, or videos). With this, you can use UGC to create broadly personalized emails that don’t feel too personal. For example, Kirkland’s uses UGC from customers to promote its furniture and inspire potential customers with a gallery of authentic images.

article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. User-Generated Content (UGC) Feature content created by your customers or fans. Share user-generated content to build credibility and authenticity.

article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. User-Generated Content (UGC) Feature content created by your customers or fans. Share user-generated content to build credibility and authenticity.

article thumbnail

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC.