Keyhole.co

FEBRUARY 1, 2024

Engage authentically with your audience, understand their needs, and consistently deliver valuable content. In today’s world, people value authenticity more than ever. Use trending hashtags, topics, or memes in your content to make it more relatable and engaging. Secondly, authenticity and consistency are key.

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Social Media Content Hashtag Authentication 52

Waxing UnLyrical

MAY 31, 2018

We know memes and gifs are cool. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you! Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise.

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Creative Commons Skills Influencer Hashtag 179

Sprout Social

NOVEMBER 11, 2019

Short-form video bursting with overlays, effects and music has proven to be marketing gold for influencers and brands alike. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Instagram ambassadors.

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Marketing How To Authentication Discount 84

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. In fact, 58% of those surveyed said they’re willing to pay more for products and services that highlight their individual personalities. You might want to take another look at your influencer budget.

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Marketing Survey Mobile Trends 111

Hootsuite

DECEMBER 10, 2019

The CMO Survey. But, even though the benefits of employee advocacy programs are obvious, half of the respondents in our 2020 Social Media Trends survey say they struggle with finding the time to source content and run the program. TikTok’s short, addictive video clips are influencing pop culture and digital content.

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Trends Social Media CPA Sports 145

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. A memorable brand experience boosts brand recall and nurtures current and potential customers.

Brands 105

Brands Sentiment How To Analysis 105

agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. Marketers Will Invest Heavily in YouTube Influencers. Business fit.

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Social Media UGC Adwords Influencer 132

Likeable

DECEMBER 17, 2019

A 2019 survey conducted by CivicScience showed that, not only are users largely on board with platforms banning political ads (57 percent), but almost 60 percent claimed that they would be fine with all organic political content going away as well. The age of the micro influencer.

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Trends Social Media Influencer Feed 57

Hootsuite

DECEMBER 2, 2019

You can also build relationships with other entrepreneurs and influencers in your niche. Think your business is too small to work with influencers? Micro-influencers (starting with 10,000 followers) can be effective for establishing brand trust. If Heinz Ketchup can get in on a photo-based meme, there’s surely no stopping you.

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Small Business Social Media Tips How To 145

Sprout Social

NOVEMBER 30, 2022

Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way. In a Sprout survey of 280 marketers responsible for their brand’s social media strategy, 57% of respondents collaborate with content creators on a monthly basis.

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Brands Collaboration How To Marketing 126

Sprout Social

MAY 2, 2018

However, another survey discovered 15% of people said their No. The aim should be to appear as professional and authentic as possible. Also, the odd joke or meme can go a long way to showing your customers that you’re more than just a teeth-cleaning robot too. More than half of people use search engines to find a dentist.

Social Media 111

Social Media Marketing Industry Instagram 111

Sprout Social

JUNE 30, 2021

Seventy-one percent of consumers say social media posts by friends or people that they know influence their purchasing decisions , according to research conducted by The Harris Poll on behalf of Sprout Social. It starts with your business being authentic and truly caring about its audience. Be authentic.

Brands 132

Brands Loyalty Hubspot Authentication 132

Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

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Brands Sentiment Social Media Management Issues 129

Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). What’s the difference between a content creator and an influencer? I know what you’re thinking: “Isn’t content creator just a new term for influencers?”. An influencer who lives a vegan lifestyle, on the other hand, might be more inclined to share content sponsored by vegan brands.

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Brands Content Project Social Media Management 73

Sprout Social

OCTOBER 10, 2018

For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. For example, you should understand on-site behaviors that could ultimately influence your social strategy. Segmenting your audience by persona can influence everything from your content calendar to your ad strategies.

Social Media 105

Social Media Engagement Brands How To 105

Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Influencers and creators are already masters of creating content that resonates. They’ve built their followings based on the engaging content they share on social.

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Campaign Social Media UGC Metrics 123