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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Sound good?

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. Threads is a text-based social network developed by Meta’s Instagram team. The truth is, the social media landscape is fracturing.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. If you’ve got more time for social, use it. Sign up today.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

First, the easy part… Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. And, as Instagram explains on its website , your account must also be: Authentic. What does Instagram verification mean?

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Why digital literacy matters for marketers

Sprout Social

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. Digital literacy for marketers doesn’t have to be difficult.

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Selling on Instagram: Everything you need to know

Sprout Social

In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. For example, Netflix regularly publishes photos about their products but also sprinkles lighthearted content like memes and dog photos throughout their feed. So get started on your today.

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Facebook 101: What Every Smart Social Media Manager Needs to Know

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As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. This Facebook 101 guide can help you.