Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. User-generated content (UGC) goes a long way on TikTok. Tapping into this saves time and helps your brand feel more authentic. Creating Compelling Content on TikTok.

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Video Marketing UGC Hashtag 98

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

UGC 89

UGC Brands Content How To 89

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. When people see tagged products in the content on their feed, they can purchase effortlessly.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JULY 22, 2020

More than half of all brand discovery ( 52% ) is happening in public social feeds. Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Social media contests are great social media tools for giving the company a much more community-centered feel.

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Social Media Tools UGC Curation 56

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format.

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Video HootSuite How To UGC 112

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

APRIL 3, 2023

But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust. Live video is a powerful tool for building authentic connections. Trust = sales. Don’t forget that social media is all about connection. What’s that?

Engagement 110

Engagement UGC Facebook HootSuite 110

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one.

Instagram 139

Instagram Brands UGC Travel 139

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 122

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

Social Media 52

Social Media UGC Marketing Influencer 52

Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. Source: Statista. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents?

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. A surefire way to engage your audience is through user-generated content (UGC).

Instagram 52

Instagram UGC Apparel Hashtag 52

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. The thing is—consumers trust content from creators because it feels authentic. That’s what separates creator content from content built in-house. Use creator platforms.

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Campaign Content How To Influencer 105

Social Media Strategies Summit

JANUARY 28, 2021

To keep the feed looking clean and aesthetically pleasing, Instagram will minimize your captions to show only the first few lines. However, when someone is actively scrolling through the feed, it’s a long pause. Be Personal and Authentic. Source: Harvard Business Review. Optimize the First Three Lines.

Instagram 130

Instagram Engagement Brands How To 130

Hootsuite

JANUARY 12, 2022

This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your videos and give them more opportunity to hop from Shorts to YouTube videos and ultimately subscribe to your channel. Here are a few ideas to get you started: Company events.

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YouTube How To Authentication HootSuite 136

Pixlee

JULY 27, 2020

Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. Posts with fan-sourced content drive the highest social media engagement because they resonate natively in social media feeds. Successful UGC contests create a social media flywheel.

Engagement 56

Engagement Social Media Brands UGC 56

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

MAY 21, 2020

Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. How Does UGC Influence SEO? More than 1/3 of shoppers begin online shopping through a search engine, not by directly visiting a company website. UGC Best Practices by Network. Social Media and SEO.

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SEO UGC Content Curation 47

Talkwalker SM

JUNE 2, 2016

And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market. Why UGC is Powerful for Beauty Brands.

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UGC Brands Content Instagram 60

Later

JUNE 12, 2019

The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships: View this post on Instagram. T he natural sunscreen company often shares Instagram quotes to answer some of the more common questions they receive: . Take @aestheticsofjoy for example.

Instagram 73

Instagram UGC Feed Feedly 73

Ignite Social Media

FEBRUARY 7, 2017

This means that it stands out in the news feed and catches the eye of your audience, even among all the clutter. Be Authentic. Authenticity is crucial for having a successful social media presence. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous. Be Disruptive.

Social Media 60

Social Media Content Authentication UGC 60

Later

JULY 15, 2020

A pizza company could survey their community’s favorite toppings, and use the feedback to help them develop a new recipe. Kombucha company (and Later customer!) User-generated content (UGC) can be leveraged to create a visually appealing Instagram feed, and it can also be a great way to collect feedback about your brand.

Instagram 78

Instagram UGC Travel Transportation 78

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. Here are five of the ways we’ve approached this at Sprout.

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Strategy Social Media Organization Education 145

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Curate Your Feed. Mosts posts on a branded product feed will feature a product in some way, whether that’s as the main subject of a post or more of an accessory in the background. It’s honestly up to you! January 2017.

Instagram 40

Instagram Tips UGC Hashtag 40

Pixlee

OCTOBER 4, 2017

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Many companies send email newsletters or digests to their subscribers on a regular basis. Product Releases.

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Campaign Content UGC Newsletter 40

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.

Instagram 75

Instagram How To Curation Fashion 75

Pixlee

MARCH 30, 2017

By simply scrolling through the feed, users get an unfiltered perspective of what it’s like to visit a destination. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation. Geo-Tag Tourism. Over half of all U.S.

Tourism 40

Tourism Instagram Travel Marketing 40

Pixlee

APRIL 13, 2017

However, 84% of Millennials are influenced to make purchasing decisions by user-generated content on company websites. They appreciate authenticity and relatability in brands, which is why reposting user-generated content is an integral part of any brand’s Instagram strategy. Ask Permission and Credit the Source.

Communities 40

Communities Instagram Brands How To 40

Pixlee

APRIL 13, 2017

However, 84% of Millennials are influenced to make purchasing decisions by user-generated content on company websites. They appreciate authenticity and relatability in brands, which is why reposting user-generated content is an integral part of any brand’s Instagram strategy. Ask Permission and Credit the Source.

Communities 40

Communities Instagram Brands How To 40

Later

OCTOBER 29, 2019

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . With Later you can schedule Instagram posts to your feed at optimized times for your audience. . Thankfully, shadowbanning is not a real thing. . the thread reads. .

Instagram 76

Instagram Hashtag Feed Feedly 76

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Branded Hashtags. Community Hashtags.

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Hashtag Instagram Journal How To 111

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. 3 Community-Building and UGC Takeaways from Dom. And this buy-in from saying, nobody wants to pay attention to the Fortune 500 company talking.

Brands 40

Brands Content UGC Social Media Management 40