Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

Social Media 91

Social Media Content Airlines Authentication 91

Pam Moore

MARCH 4, 2018

Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?

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Feed Feedly News Social Media 165

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Not all trends are positive.

Team 135

Team Social Media Management Skills Trends 135

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

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Trends Brands Marketing Influencer 78

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

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Apple Brands Tips Consultant 139

Pam Moore

OCTOBER 1, 2017

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

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ROI Strategy How To Marketing 78

Pam Moore

NOVEMBER 14, 2018

There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? Are You Ready ?”

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Tips Content Marketing Training 60

Pixlee

AUGUST 19, 2020

They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

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Discount UGC How To Marketing 54

Pam Moore

JUNE 26, 2020

Why should your customer care your brand exists? Do you know how to connect with your audience authentically and emotionally? Is it engaging your customer to take action that brings them closer to your brand? Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success!

eBook 78

eBook Template Templates B2B 78

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. With more than 1.52 With more than 1.52

Small Business 60

Small Business How To Facebook Template 60

Sprout Social

MAY 2, 2024

Brands love using LinkedIn for business. And as more LinkedIn pages quietly make their way to the top of Google search results, there’s a clear need for brands to optimize their profiles for maximum visibility both on and off the platform. A solid LinkedIn SEO strategy. Social search is growing. Social search is growing.

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SEO LinkedIn Company Tips 94

Hootsuite

SEPTEMBER 3, 2020

Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team , for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.

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Trends Social Media HootSuite Embedding 144

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Mack Collier.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

JULY 25, 2023

Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Growing an email list allows you to create a community off social media, what Jay Clouse calls moving your audience from discovery to relationship.

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Newsletter How To Fashion Authentication 85

agora pulse

MARCH 24, 2020

An API lets two platforms or applications communicate with one another. Brand advocate. And this person talks up your brand. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Brand authenticity is the “realness” of a brand.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We work with brands of all sizes from startups to Fortune 10 brands.

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Social Media ROI How To Marketing 113

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40