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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Many social media managers are beginning to understand how TikTok works.

Fashion 59
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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion. Samantha Brown. Dustin Tyler. Whitney Powell.

Fashion 64
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Why the partnership works: Druski’s audience and his connection to the sports and entertainment industry make the partnership with the NBA feel authentic and fresh, making for laughs between professional athletes and fans alike. The fashion brands didn’t stop there either. He also recently launched his sports agency, 4Lifers.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city.

Blogger 152
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20 Most followed brands on Instagram

Unmetric

Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.

Instagram 155
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Through UGC, Airbnb has been able to give authentic insights into Instagram-worthy accommodations.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. Experiment with Instagram’s Various Features.