Trending Articles

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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs.

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YouTube Updates Monetization Guidelines on Certain Sensitive Topics

Social Media Today

YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.

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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

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How TikTok Has Exposed Celebrities And Politicians’ Closest Personal Contacts

Forbes Social Media

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Influencer Marketing for Beauty Brands: Best Practices

Ignite Social Media

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

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How to Improve Meta Verified

Jon Loomer

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

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A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Social Media Today

Where does each social platform rank in terms of active users? Here's a look at the latest data.

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Elon Musk Compares Modern Civilization To ‘Late Stage Empire’

Forbes Social Media

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

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How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler

The Social Media Hat

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

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Create a Custom Event for Quality Traffic

Jon Loomer

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those who read my blog posts. They don’t just visit and click away, of course.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

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Meta Says that Threads Engagement is Lower Than it Would Like, as it Continues to Build the App

Social Media Today

Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.

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Alan Chikin Chow: 'I Think Of My Videos Like A Mad-Lib'

Forbes Social Media

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

Video 133
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How to use Social Listening to understand your audience

Audiense

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Do Old Verified Pages Get Benefits?

Jon Loomer

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Strategy 101
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X Tests New In-App Warnings on Profile Restrictions and Penalties

Social Media Today

The new alerts would keep people updated on potential profile reach restrictions.

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Rumble Slams ‘Disturbing’ Request From U.K. Government Over Russell Brand’s Content

Forbes Social Media

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 145
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

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Meta Verified is Coming to Businesses

Jon Loomer

Back in March , Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched for creators, it initially included increased reach.

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Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

Buffer Social

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

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Social Apps Continue to Face Challenges in Implementing Shopping, Underlining the Challenge for X

Social Media Today

Facilitating payments and shopping would be a big win for social apps, but regulators are less enthused.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Rhett & Link: How The Original Kings Of YouTube Built A Lasting Brand And Became Career Creators

Forbes Social Media

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

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How to craft an effective AI use policy for marketing

Sprout Social

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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Custom Events to Replace Link Clicks

Jon Loomer

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

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#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder

Amy Porterfield

Listen on… Expert entrepreneurial insights from female CEOs Lindsey Schwartz, Ronne Brown, Lori Harder and me! I had the incredible opportunity to speak at the renowned Powerhouse Women […] The post #609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

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X Looks to Add ‘Verified Only’ Reply Option on Posts as it Continues to Push Paid Subscriptions

Social Media Today

X continues to push for more users to sign up to its X Premium package.

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Inside The Forbes List Of Highest-Earning Creators Of 2023

Forbes Social Media

The 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022.

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The growing role of VR and AR in social media marketing

Audiense

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

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Should You Listen to Meta Ad Reps?

Jon Loomer

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend more money on ads. Just understand that. Third, be skeptical of inside info.

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YouTube Shorts Monetization Guide [How Much Can You Make?]

Hootsuite

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.

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Snapchat+ Reaches 5 Million Paying Members

Social Media Today

Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions.

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