Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs.

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Social Media Content Brands Instagram 130

Social Media Today

SEPTEMBER 26, 2023

YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.

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YouTube Guidelines Content Issues 191

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

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Advertising Eventful Embedding Conversation 165

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 144

Privacy List Social Media Policies 144

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

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Influencer Brands Marketing Authentication 113

Jon Loomer

SEPTEMBER 24, 2023

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

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Social Media Today

SEPTEMBER 23, 2023

Where does each social platform rank in terms of active users? Here's a look at the latest data.

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Forbes Social Media

SEPTEMBER 24, 2023

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

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Social Media Twitter Platform 145

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

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Team Social Media Marketing 108

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those who read my blog posts. They don’t just visit and click away, of course.

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Eventful Advertising Google Engineering 132

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

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Engagement Industry HootSuite Social Media 107

Social Media Today

SEPTEMBER 22, 2023

Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.

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Engagement Instagram Team 214

Forbes Social Media

SEPTEMBER 26, 2023

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

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Video YouTube Brands Company 133

Audiense

SEPTEMBER 26, 2023

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

How To 88

How To Social Media Privacy News 88

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Jon Loomer

SEPTEMBER 27, 2023

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

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Instagram Facebook Features 109

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

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Strategy Social Media How To Reputation 101

Social Media Today

SEPTEMBER 26, 2023

The new alerts would keep people updated on potential profile reach restrictions.

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Forbes Social Media

SEPTEMBER 21, 2023

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 145

Content Social Media Sites Brands 145

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Hootsuite

SEPTEMBER 21, 2023

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

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Metrics Examples Social Media Marketing 113

Jon Loomer

SEPTEMBER 22, 2023

Back in March , Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched for creators, it initially included increased reach.

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Badge Instagram Facebook Price 135

Buffer Social

SEPTEMBER 26, 2023

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

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Social Media Brands Content LinkedIn 94

Social Media Today

SEPTEMBER 26, 2023

Facilitating payments and shopping would be a big win for social apps, but regulators are less enthused.

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Discover just how easy it is to boost SEO with social media.

Social Media

Forbes Social Media

SEPTEMBER 26, 2023

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

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YouTube Brands Engineering Company 123

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Policies 90

Policies Marketing How To Guidelines 90

Jon Loomer

SEPTEMBER 23, 2023

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

Eventful 121

Eventful Google Engagement 121

Amy Porterfield

SEPTEMBER 21, 2023

Listen on… Expert entrepreneurial insights from female CEOs Lindsey Schwartz, Ronne Brown, Lori Harder and me! I had the incredible opportunity to speak at the renowned Powerhouse Women […] The post #609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing Content 105

Social Media Today

SEPTEMBER 26, 2023

X continues to push for more users to sign up to its X Premium package.

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Forbes Social Media

SEPTEMBER 26, 2023

The 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022.

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List Social Media 122

Audiense

SEPTEMBER 27, 2023

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

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Jon Loomer

SEPTEMBER 21, 2023

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend more money on ads. Just understand that. Third, be skeptical of inside info.

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Publishing 128

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.

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YouTube Adsense Video Content 75

Social Media Today

SEPTEMBER 21, 2023

Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions.

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