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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. Website publishers will have access to analytics from Facebook’s insights on products and brands. It is an opportunity to turn fans into ambassadors!

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. A dominant but seldom discussed force in online sharing. What is Dark Social?

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. A dominant but seldom discussed force in online sharing. What is Dark Social?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Direct message. Instant message.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

For example, “Please get this report back to me by EOD Monday.”. GA: Google Analytics. Google Analytics is an analytics platform for websites. Resource: We tell you how to set up Google Analytics and use it to track your brand’s social media success. IM: Instant Messaging. Get the template now!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.