Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk.
Webbiquity SMM
AUGUST 9, 2010
Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity SMM
OCTOBER 13, 2010
I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.
Convince & Convert
MAY 20, 2012
Further, every company has analytics at some level. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. I need to understand their passions and spheres of influence. You need Social Influencer Software. investor), Vocus.
Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#
Webbiquity SMM
AUGUST 23, 2010
Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.
Convince & Convert
AUGUST 19, 2012
Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Nobody has evenly distributed influence.
Expert insights. Personalized for you.
196 
Let's personalize your content