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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Share this on Technorati. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Related posts: The Best Free Tools for Twitter Analytics.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix.

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The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). They use Vocus to monitor “buzz.&# Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

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