Webbiquity SMM

AUGUST 23, 2010

Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media. In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). They use Vocus to monitor “buzz.&# Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. The simplest approach is to initially engage them in some small way and establish periodic touch points with them over time. You will then need to figure out how to build a relationship with those influencers.

Influencer 158

Influencer Strategy Content Marketing 158

Convince & Convert

MAY 20, 2012

” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). investor), Vocus. . “I need to efficiently respond to questions posed to our company in social media, and find real-time opportunities to provide assistance. You need Social Influencer Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 17, 2013

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. He specializes in persuasion and engagement. Your goal is to create opportunities to reach more prospects, but using the same source material, repackaged and reimagined.”.

eBook 129

eBook Strategy Content Vocus 129

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. erinclaire.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

FEBRUARY 28, 2014

Sometimes, asking an engaging question isn’t enough. As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand. We’ve created a list of both written and designed examples, and success tips for every kind of action you might want your blog posts to generate for your organization: 1.

Sample 111

Sample Samples eBook Vocus 111

Convince & Convert

AUGUST 19, 2012

The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets). The key to effective use of influencers is their ability to cause behavior, and that ability varies not just by topic, but even more so by platform. Nobody has evenly distributed influence.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros best utilize content in this environment?

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Facebook 167

Facebook Consultant Social Media Sites 167

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. “We are leaders because we are the best at adding a unique new dimension to the amazing vertical channel&# Adam Sherk August 16, 2010 at 9:38 am Arthur – excellent point; you can be straightforward but still interesting and engaging.

Press Release 279

Press Release Marketing Class List 279