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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase. Engagement, Shares, Comments. Here are the top ones: 1. Email Collection. Increased Sales.

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What's your social currency?

Akamai Marketing

The reason millions of people use these platforms is because they want to engage with PEOPLE. Friendships, real friendships don’t start at the wallet and neither do truly engaged fan-business relationships. It might frustrate you to know that LOTS of people are lurkers. I know I have a LOT of lurkers on my site.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Luckily, changing your TikTok username is a cakewalk (but with some caveats).

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. You are running an ad for a new tent, and you optimize it for engagement. The Facebook algorithm knows John loves camping, but never engages with any of your content—so John will never see the ad.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Many people will even engage (reply, like or Retweet) without ever reading what you linked to. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought.

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