Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Track social sentiment in real time. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Monitor analytics on a regular basis As mentioned, data is king on social media. To get the best insights, you need the right analytics tool. Keyhole is an all-in-one social media analytics tool. On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Net-Savvy Executive

JUNE 8, 2012

From the text of tweets, blog posts, and product reviews to pictures, videos, and audio recordings, content is everything that people are posting and sharing online. When people ask about sentiment , opinion , and complaints , they're asking about content. I've spent a lot of time blogging about it here over the years, too.

Data 82

Data Social Media Content Analysis 82

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85