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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Your responses both reflect on your company and determine whether or not your customer sticks around, after all. Search for common misspellings of your company name.

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(Almost) No One Is Seeing Your Content

Twist Image

We seem to believe that the brands that are finding any type of success with this stuff are going big (skydiving from outer space, delivering gifts via baggage claim to unsuspecting airline passengers, etc.) I struggle to understand why the media, the advertisers and the media companies try to over-complicate this. Next steps.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

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The social media customer service metrics that experts measure

Sprout Social

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. And they’re not alone. The report compares the number of assigned tasks with the total completed tasks.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. Prevention starts with a clear social media policy for your company. Social sentiment is a metric that captures how people feel about your brand.