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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

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25 brands every social media manager should follow on social

Unmetric

Denny’s is yet another fast food chain that’s great at social. Its voice on social works mainly because it’s unconventional and laced with a lot of humor and pop culture references. What is it with fast food chains and being good at social? Arby’s is yet another fast food chain that seems to win on social.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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Social Media - Courageous Miracles

Diva Marketing Blog

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . if we can be as couragous as Mr. Macy.

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How to Build a Brand Lifestyle 101

Pixlee

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. But when they first started out, competitors sued the founder Herb Kelleher in an effort to keep the airline from ever taking off.

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8 ways to deal with negative comments in online communities

Laurel Papworth

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Educate one, usually means educating many in social networks online.