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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Your responses both reflect on your company and determine whether or not your customer sticks around, after all. Search for common misspellings of your company name.

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Top 10 Travel Marketing Conferences of 2018

Pixlee

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. The 2018 lineup is no less impressive, boasting speakers from HotelTonight, Expedia, and Hilton Worldwide.

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Top 10 Travel Marketing Conferences of 2017

Pixlee

Touted as the largest digital travel conference on the West Coast, Eye for Travel Summit is separated into three separate themes: Mobile and Tech Innovation Strategies; Social Media, Marketing, and Data Strategies; and Startup Village. Digital Travel Summit : Henderson, NV (May 8-10 2017). No Vacancy : Sydney, Australia (October 2017).

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). Wednesday July 9, noon EST. Hear StartupNationâ??s

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The Future of Work Weblog

Buzz Marketing for Technology

And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed. Each of these activities has a different pattern of interaction and mobility, resulting in different needs for physical and IT support. Fast Company Now. Leave a comment.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.