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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website. No problem, right?

SEO 239
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Dark social is a big issue because most social networks are closed gardens. Especially, for B2B and Considered Purchase marketing. Statcounter.

Software 101
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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. 7 Outstanding Example Presentations Using Prezi – Want content beyond text?

Mashup 117
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon. Create share-worthy social content.

SEO 144
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

Paid is anytime you pay to leverage a channel to get your message out. This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. SearchPaid.

Wiki 178
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Specialization: PPC + Paid Marketing Strategy. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. WordStream.

Adwords 60