Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Through social listening. In fact, almost 61% of businesses currently have a social listening system. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 213

Marketing Social Media Strategy 213

The Social Media Hat

JANUARY 23, 2024

Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.

Strategy 151

Strategy Marketing Social Media Trends 151

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 113

Metrics Influencer Marketing Survey 113

The Social Media Hat

JANUARY 20, 2024

The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat. A Case Study of Mike Allton's Approach as a Fractional CMO.

Strategy 158

Strategy Case Study Marketing Study 158

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 146

Trends Brands Airlines Energy 146

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” – A deep dive into how AI is reshaping social media analytics and paid media strategies.

eBook 94

eBook Analysis Social Media Press Release 94

The Social Media Hat

JANUARY 13, 2024

Understanding these roles is the key to creating marketing harmony. The post What Is The Difference Between A Marketing Consultant And A Fractional CMO? appeared first on The Social Media Hat.

Consultant 140

Consultant Marketing Social Media Strategy 140

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 135

Social Media Sentiment Data Team 135

The Social Media Hat

JANUARY 20, 2024

SWOT analysis crucial for SMBs' informed marketing strategy decisions. The post SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses appeared first on The Social Media Hat.

Analysis 102

Analysis Strategy Marketing Social Media 102

The Social Media Hat

JANUARY 25, 2024

Marketing Minutes with Mike The post Should SMBs Be On All Social Media Platforms in 2024? appeared first on The Social Media Hat.

Platform 88

Platform Social Media Marketing Strategy 88

The Social Media Hat

JANUARY 28, 2024

Make sure your marketing is too. The post Strategies for Scaling Social Media Presence: A Blueprint for SMBs appeared first on The Social Media Hat. Is your business on a growth trajectory?

Social Media 83

Social Media Strategy Marketing 83

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. At Ignite Social Media, we’re TikTok experts. Need help with TikTok ads, or any other social media marketing support?

Organization 183

Organization Campaign Conversation Platform 183

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 122

Brands How To Sentiment Metrics 122

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 125

Social Media Strategy Exercises Retail 125

The Social Media Hat

JANUARY 21, 2024

Ensure practical, structured, long-term marketing success. The post Elevate Marketing Framework: A Practical Blueprint for Your Business Success appeared first on The Social Media Hat.

Marketing 102

Marketing Social Media Strategy 102

The Social Media Hat

JANUARY 25, 2024

The Why and the How of a High-Performing Marketing Team The post Building and Leading a High-Performing Marketing Team: Lessons for Growth appeared first on The Social Media Hat.

Team 102

Team Marketing Social Media Strategy 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. What is an influencer-brand partnership?

Influencer 115

Influencer Brands Collaboration Authentication 115

The Social Media Hat

JANUARY 18, 2024

Craft a robust SMB marketing strategy through goal setting and expert guidance. The post The Power of Goal Setting: Defining Objectives for Your SMB Marketing Strategy appeared first on The Social Media Hat.

Strategy 98

Strategy Marketing Social Media 98

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 126

Analytics Sentiment Analysis Patterns 126

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 68

B2B Social Media Strategy Reputation 68

Bill Hartzer

JANUARY 23, 2024

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. The report forecasts a prosperous future for businesses tapping into this lucrative market.

Report 97

Report Platform Video Film 97

The Social Media Hat

JANUARY 27, 2024

Why this social post worked so well, and the strategy behind it. The post Sometimes an Unorthodox Tactic Supports the Real Marketing Strategy. appeared first on The Social Media Hat.

Strategy 78

Strategy Marketing Social Media Newsletter 78

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 78

Trends Brands Airlines Social Media 78

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. million Facebook: 8.4

Social Media 52

Social Media Engagement Strategy Meme 52

The Social Media Hat

JANUARY 15, 2024

Partnership Unpacked, Season 2, Episode 1, with Kabir Uppal The post How To Go To Market With Partners Using Events w/ Kabir Uppal appeared first on The Social Media Hat.

Eventful 83

Eventful How To Marketing Social Media 83

The Social Media Hat

JANUARY 30, 2024

Marketing Minutes with Mike The post Effective Networking Elevator Pitch appeared first on The Social Media Hat.

Social Media 93

Social Media Marketing 93

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

The Social Media Hat

JANUARY 27, 2024

Marketing Minutes with Mike The post Are You Wearing Too Many Hats As An SMB Owner? appeared first on The Social Media Hat.

Social Media 88

Social Media Marketing Strategy 88

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B 62

B2B Metrics Comparison Education 62

Blog2Social

JANUARY 25, 2024

Social media have a powerful hold on our attention. Leveraging social media platforms for growth is critical in any digital marketing strategy. However, many marketers fail to create a strong connection between social platforms and their brand website. And they should.

Social Media 59

Social Media How To Tips Platform 59

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

Collaboration 62

Collaboration Team Social Media Management B2B 62

Buffer Social

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post). 

Team 103

Team How To Instagram Authentication 103