Trending Articles

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Instagram Tests Option to Re-Arrange Your Profile Grid Display

Social Media Today

Yes, it's coming.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Meta Begins Test of Ads on Threads

Jon Loomer

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and users. Because it’s a limited test, few users will see these ads. Here’s what we know… The Test During the initial test, participating users may see image ads in the Threads feed between pieces of content.

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Instagram Previews AI Elements in New ‘Edits’ App

Social Media Today

Meta's coming video editor looks set to include a range of AI functions.

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Grammys 2025 predictions, according to social media

Hootsuite

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

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2025 Social Media Ad Specs: A Platform-by-Platform Guide

Ignite Social Media

Whether youre managing campaigns on Facebook, Instagram, LinkedIn, or TikTok, each platform offers unique opportunities and specific requirements to optimize your content. This guide walks you through the key requirements for placements on each platform for both organic and paid content. Facebook: Versatility and Reach Facebook remains one of the most versatile platforms for advertisers, offering various formats and targeting options.

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3 Problems with Remarketing

Jon Loomer

Remarketing results are pretty great, right? They’re not always what they seem. Theres a wide range of advice on remarketing. Some will tell you that its not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing , there is plenty of truth in this point of view. Others swear by it. And I understand why because the results look amazing.

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The Social Media Funnel Explained [Infographic]

Social Media Today

Some tips to help you maximize your social media content approach.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Tools and Tips for a Smoother Printing Experience

The Realtime Report

Tools and Tips for a Smoother Printing Experience Printing can be a straightforward task, but it often comes with its fair share of frustrations. From paper jams to smudged ink, the smallest hiccup can derail an otherwise simple process. By employing the right tools and following some practical tips, you can enjoy a smoother, hassle-free printing experience.

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How Avoma gained 7.5K LinkedIn followers in just 5 months!

Oktopost

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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9 Time-Saving Tools to Support Creators in 2025

Buffer Social

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Threads Adds Media Tab on User Profiles

Social Media Today

An easier way to see what image and videos people have posted.

Video 190
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5 Ways to Improve Your Social Listening Strategy

Keyhole.co

Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While its good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks and seeing what people are saying about your brand, products, and services.

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Cracking the code to B2B growth with Steffen Hedebrandt

Oktopost

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks for driving efficient growth, proving that social medias impact is undeniable. Listen to the podcast Subscribe on Spotify , Apple Podcasts and YouTube !

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#750: Announcement Episode! 📣 A BIG Change After 12 Years

Amy Porterfield

Listen on… Heres how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, its time for something new! Im thrilled to announce that Online Marketing Made Easy is […] The post #750: Announcement Episode! A BIG Change After 12 Years appeared first on Amy Porterfield | Online Marketing Expert.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Social

It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

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New insights Suggest X is Struggling to Make Money

Social Media Today

New insights suggest that X is unlikely to have made a profit in 2024.

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Social Listening: Your Customers Are Talking. Are You Listening?

Keyhole.co

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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Get the full picture with Power BI and Oktopost

Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Chinese AI Chatbot (DeepSeek or Qwen)! Are They Really Worth Their Claims?

Tweaklibrary

China has launched two AI chatbots similar to ChatGPT in two days. One of them is from DeepSeek and the other is Qwen 2.5 from Alibaba. Both companies claim that their chatbots are better than Open AIs ChatGPT and all other Chatbots available across the globe. But is this true? Let us find out all about the new Chinese AI Chatbots and how they function as compared to ChatGPT.

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TikTok for Business: The Ultimate Playbook for 2025

Buffer Social

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

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What Social Media Marketers Need To Know for 2025

Social Media Today

Key insights for marketers planning social media strategies at a time of upheaval.

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From Hire to Fire: Mastering the Ups and Downs of the Modern Job Market

Direct Marketing Observations

Recently, I was visiting with two of my oldest and dearest friends from college and as we are expected to do when standing in the backyard drinking beer and grilling, we talk about life’s deepest darkest mysteries such as what body part hurts, what we’re currently streaming, how scoring in pickleball works, and what exactly is bitcoin. On this day though we stumbled upon the subject of jobs and careers.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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How CMOs can measure and attribute leads to podcasting

Oktopost

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader.

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“Apple ID Not Active” Error Message. How To Fix It?

Tweaklibrary

Many people are facing issues with Apple ID recently. If you are getting an error message This Apple ID Is Not Active” while trying to sign using your Apple credentials, then this is the right guide for you. Apple ID is a combination of username and password that allows a user to log into different devices using the same credentials. This helps the devices recognize the user and allows access to various Apple services like AppStore, iMessage, FaceTime, iCloud, etc.

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Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

Buffer Social

Instagram Stories are one of the first things I tap on when I open the app. I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed.  Many Instagrammers will spend hours creating beautiful Instagram Reels and photo posts, but ignore their Instagram Stories — and they’re missing a trick here.

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LinkedIn Expands Test of News Banner Above the Main Feed

Social Media Today

Another way to encourage engagement in the app.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!