Social Media Strategies Summit

SEPTEMBER 18, 2024

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’

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The Social Media Hat

SEPTEMBER 15, 2024

7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.

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Social Media Today

SEPTEMBER 11, 2024

Threads’ algorithm appears geared towards incentivizing discussion over everything else, a Business Insider reporter recently found.

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Jon Loomer

SEPTEMBER 15, 2024

If you sell to people in multiple countries , there’s a good argument for keeping them separate. You may need to do this anyway if you have separate websites by country or you communicate differently with your audience depending on where they live. But there are other potential benefits of breaking them up. Benefits and Volume People in the US aren’t the same as people in the UK, so it’s possible that optimization can be more precise if you allow the algorithm to focus on one group, rather than

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Groups Groups Conversation Questions 151

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying off. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most.

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Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

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Trends Data Tips Marketing 136

Social Media Today

SEPTEMBER 15, 2024

Some tips to ensure you’re maximizing your holiday marketing opportunities.

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Publishing Marketing Tips 194

Jon Loomer

SEPTEMBER 16, 2024

In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.

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The Realtime Report

SEPTEMBER 16, 2024

Why Every Company Should Include a Careers Section on Their Website Showcasing company culture and values can help attract talent Having a place for job listings can simplify the application process A careers section can enhance employer branding making the company more appealing to job seekers Providing information and resources can improve the candidate experience Attracting Top Talent It’s essential for any business looking to attract talent to have a dedicated careers section on their

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Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where content reigns supreme, brand interactions are the norm, and wallets open with a simple tap.

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Social Media

Social Media Today

SEPTEMBER 11, 2024

Those using Meta’s Marketing API can now reach people on Instagram Reels with reminder ads, among other ad experiences now available.

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API Instagram Marketing 179

Jon Loomer

SEPTEMBER 14, 2024

A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t actually the case. Let’s dig in… The Claim The claim about daily budget reads as follows: Meta is eliminating your ability to control your daily ad spend budget. Instead, budget control can only be set on a weekly basis.

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The Social Media Hat

SEPTEMBER 14, 2024

Episode 26 of the AI in Marketing: Unpacked podcast, with Zontee Hou The post Mastering AI: The Future of Data-Driven Personalization in Marketing appeared first on The Social Media Hat.

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Data Marketing Social Media Tools 91

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

SEPTEMBER 11, 2024

In the inaugural Ignite Social Media Trends Survey , we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their corporate leadership valued social media. Experienced Social Media Marketers Of note, the survey participants were generally experienced, with 52% of them having worked in the field for more than a decade and another

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Social Media Today

SEPTEMBER 15, 2024

Some tips to ensure you’re maximizing your holiday marketing opportunities.

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Publishing Marketing Tips 182

Jon Loomer

SEPTEMBER 13, 2024

Here’s a good way to confirm your results… If you feel that Ads Manager is overcounting or undercounting conversions , or you just want a more precise measurement, this is what I often do. The specific examples when I’ve done this are when I’ve run tests of targeting. I created multiple ad sets and wanted to see which approach led to the most results.

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The Social Media Hat

SEPTEMBER 13, 2024

Discover how to choose the right partner to guide your business into the future of AI. The post Finding Your AI Ally: A Business Owner’s Guide to Selecting the Right Consultant appeared first on The Social Media Hat.

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Consultant Social Media How To Marketing 85

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

Template

Sprout Social

SEPTEMBER 12, 2024

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.

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Pam Moore

SEPTEMBER 11, 2024

There’s something undeniably special about a leader who not only loves what they’ve built but also genuinely loves the people they serve. Over the past week at the Funnel Hacking Live 2024 virtual event, Russell Brunson and his team demonstrated once again that his secret sauce isn’t just ClickFunnels’ innovative features—it’s his deep connection with his community.

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Social Media Today

SEPTEMBER 16, 2024

It‘s unclear, at this stage, what the chances are of TikTok avoiding the enforced sell-off.

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Jon Loomer

SEPTEMBER 12, 2024

It could be random… You test everything. You want to isolate the best text, the best headline, the best creative. Which combination works best? You do the same with targeting, though I still question whether you should. My biggest issue with this is when you overreact to results that may not mean anything. You test three different text versions, and one gets better results.

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Samples Sample Statistics Discount 125

Advertiser: Paycor

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

Data

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.

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Research Social Media HootSuite ROI 84

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

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Instagram How To Templates Template 77

Amy Porterfield

SEPTEMBER 16, 2024

Listen on… Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Here's the truth: EVERYBODY is in the hospitality […] The post BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Today

SEPTEMBER 16, 2024

The latest numbers show that while X is steadily declining, Threads is gaining ground.

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Advertiser: Paycor

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

Issues

Jon Loomer

SEPTEMBER 17, 2024

The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.

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Reputation Data Conversation Feed 88

Hootsuite

SEPTEMBER 16, 2024

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play.

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Sprout Social

SEPTEMBER 16, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Back-to-school season is in the air.

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Amy Porterfield

SEPTEMBER 17, 2024

Listen on… Combating overwhelm, taking imperfect action, and making actual progress towards your goals. Imagine you've got this brilliant idea for a digital course. You're excited, you're inspired, and then…massive overwhelm hits. Suddenly, you're stuck in an endless loop of planning, researching, and second-guessing yourself until it all becomes too much to handle. […] The post #715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course

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Price Course How To Research 57

Advertiser: Paycor

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.

Social Media