article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120
article thumbnail

All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Access advanced conversion tracking analytics. This is perfect for your lifestyle content. If not, install it anyway to get the most useful analytics data. Seamlessly mixing how-to and lifestyle content. The consistent branding and mix of informative, creative content is a hit on Pinterest.

Features 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Close sales fast.

HootSuite 115
article thumbnail

How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. A cross-platform strategy ensures your content makes sense where it’s posted. Some platforms are visual, some are text-based.

Examples 145
article thumbnail

Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Take advantage of your paid media budget by pushing content that’s already proven effective on social media.

Campaign 106
article thumbnail

Is Marketing Education Keeping Up With Social Media?

Hootsuite

Why this matters: Covering the basics of social media within a larger digital marketing course is very different from providing comprehensive training in social marketing tactics, content creation, and strategy. The basics might cover planning a social content calendar. By 2026, brands will be spending 24.5%

Education 134
article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. of the marketing budget by 2026.

HootSuite 130