Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion by 2025. Promoting your influencer content can help improve the overall reach of your campaigns.

Statistics 127

Statistics Influencer Strategy Marketing 127

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. Spotify uses Shorts to promote events and promote or repurpose podcast content. So what’s hot on YouTube in 2022? Short-form video.

YouTube 139

YouTube Trends Strategy Content 139

Likeable

APRIL 5, 2021

We quickly refocused on social media as word of mouth. (It We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. We had built a team of 30 amazing social media strategists, content creators, and account execs.

Social Media 68

Social Media Hosting Eventful Class 68

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 137

Metrics B2B Software Social Media 137

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. In the last three decades, consumers upload more video content online every month than TV has made.

YouTube 100

YouTube Brands Hubspot Overview 100