Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. In the image below, personal finance company NerdWallet shares an important snippet from one of their live streams on money advice. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags.

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Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

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Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Include invitations for customers to promote hashtags on-site, in-person and via email (see an example below).

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Conversation Review Marketing How To 136

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. One of the top brands that utilize UGC effectively is GoPro.

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Buffer Social

NOVEMBER 13, 2023

  “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing.

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Pixlee

JANUARY 5, 2022

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Add all hashtags to follow. A combination of convenience and the popularity of video content leads us to shoppable video content.

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Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. In 2022, Instagram announced it would start prioritizing original content on its platform. It is owned by the same parent company as TikTok, so it has everything you need to create viral content.

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Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. TikTok videos using the #Finance hashtag have 6.6 But it’s not just digital banks and fintech companies that find success on TikTok. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year. Financial services.

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Social Media Strategies Summit

MAY 19, 2022

While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche. Check out what your competition or the bigger companies within your category are posting. Leverage Other Companies’ Content.

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Sprout Social

NOVEMBER 14, 2023

Nearly 40% of consumers say they like to see customer testimonials or real customer demos on social media, according to The 2022 Sprout Social Index™. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. This doesn’t mean you can never take a stand on an issue.

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Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Pretty sweet move.

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Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. To source the best UGC, ask your audience for the type of content you want to share.

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Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Younger consumers (like the ones who dominate Instagram) care more about than just what a company sells. User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag.

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Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge. But while CRM focuses on the company’s view of a customer, CEM looks at the customer’s view of the company. Source: Heyday.

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Hootsuite

DECEMBER 15, 2022

Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. — Elon Musk (@elonmusk) April 14, 2022. Social media platforms like Twitter are centralized, meaning they’re owned and operated by a single company. I made an offer [link].

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Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. The tactics share a common purpose and are designed to reach your company’s goals. So, tapping into UGC is a win-win-win.

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agora pulse

NOVEMBER 25, 2020

Company social media profiles usually appear at the top of SERPs for branded keywords. Company logos and images from social media also pull through to the SERPs. That means better brand recognition, increased interest in your company, and potentially more sales. Example of UGC and SEO writing. Improved evergreen presence.

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Hootsuite

JUNE 29, 2021

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. Humanize your brand.

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