Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive.

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Reputation Strategy Brands HootSuite 106

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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Social Media Google Tips Template 200

Sprout Social

DECEMBER 19, 2023

In the early days of social media customer care , speed was the most critical performance metric. In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. when you walk in the door.

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How To Survey Social Media Management Training 108

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

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Social Media Sentiment Reputation Analysis 52

Oktopost

APRIL 10, 2023

While customers will only ever be on your website some of the time – and, often, for a specific purpose – visits to social media are far more spontaneous, far less structured, and, typically, far more regular. Social media is shaped by its individual users.

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Sprout Social

OCTOBER 20, 2022

At first glance, this campaign doesn’t seem relevant to brand marketers–unless they’re a social media manager having a particularly bad day. Even more (88%) consumers say authenticity is important when they’re deciding what brands to support. What’s most astonishing is a 96% positive sentiment around the topic.

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Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage.

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Hootsuite

JUNE 21, 2022

But it presents an incredible opportunity to try something fun and be authentic. To generate more authentic content on a budget, we reached out to some TikTok influencers to create user-generated content (UGC) to share. We posted our video on February 2, 2022 and it went viral, clocking up 700,000 views. Authentic works best.

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HootSuite Trends UGC Authentication 84

Hootsuite

APRIL 19, 2023

Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. Try it free.

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Social Media HootSuite How To Reputation 145