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Native advertising is here to stay

Sherrilynne Starkie

In addition, the Interactive Advertising Bureau has released a Native Ads Playbook to provide guidelines for ad units, formatting and disclosure. We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” said lead analyst Doug Anmuth in J.P.

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The 2020 Instagram Hashtag Guide—How to Use Them and Get Results

Hootsuite

On mobile, your hashtags won’t be visible unless a user taps View all comments. However, on desktop, your comment will remain in the top position, so this trick works better if you’re targeting a mobile audience. On mobile, enter your search term in the search box, then tap Tags. Source: VW on Instagram. Source: Instagram.

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Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

It’s Mobile-Friendly. Google is well aware that mobile search queries will soon overtake searches performed on personal computers, and that voice recognition is soaring in popularity. There’s no longer much benefit in thinking about your web presence in freestanding silos of SEO, content, mobile, and social media marketing.

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7 Breaking SEO News Updates that Will Take Your Business to New Heights

Writtent Blog

When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. However, once it’s up and running, you’ll be able to provide a seamless mobile web experience to your customers. This is undoubtedly mobile marketing at it’s best! Google is Tough on Repeat Offenders.

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We Need a Better Definition of "Native Advertising"

Twist Image

If you're looking for marketing jargon in 2013, look no further than "native advertising." Last month's MediaPost headline says it all: Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth. measurement guidelines. mobile devices. What is "native advertising"? advertising agency.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Ticketstub.com has seen an almost 70% traffic and revenue hit, starting at the beginning of 2013 and hitting that low by May 2013. Fortunately, my mobile apps have been getting traffic and have been one of the factors keeping Ticketstub.com alive. If so, how has it suffered? Never recovering from that point on to today.