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This Week in Social Media – 4/3/2013

Social Media Marketing

Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. What's in question is how users will react to it. and may very well point to the future of content.

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The Conundrum of Content

Direct Marketing Observations

As device proliferation increases, so does demand for sites, apps, content curators and content creators. So that means you’re just going to pull in everyone’s RSS feeds? What will it take to create and curate compelling content? This is where a solid analytics package comes into play.

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Not curating user-generated content. Whereas Instagram provides several advantages such as better discoverability, analytics (including audience insights), and audience targeting through ads. As square videos and images are no longer cropped on Facebook and Twitter, they take up more real estate on someone’s feed — 78% more, in fact.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. The RSS feed is: [link]. Balancing Analytics with Intuition.

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Fetching Friday – Resources Mashup & Into the Mind

Kikolani

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration. With that, we share our Social Media and Content Marketing Predictions for 2013. Business / Career.

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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Use the dashboard to curate content in real-time. In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. Conferize curates leading conferences, and the content and social media surrounding these events.

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5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Wendy’s created the RTM event but it quickly ballooned beyond the confines of Wendy’s news feed and their followers. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience.

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