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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Think beyond the marketing team. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out.

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Tool Tuesday: SocialOomph

Akamai Marketing

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

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Social Media Complainers – your new BFF's

Akamai Marketing

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency? All Rights Reserved.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? 640 Million on Facebook. Million users on YouTube. Probably not.

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The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. I moved out of that industry into digital marketing in 1994. Senate, and President.