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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.

B2B 243
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

B2B 190
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. It’s a small team – just 6 people in a company of 15,000 – that manages the whole social advocacy arm of the business.

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The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

My blog, Six Pixels of Separation , started back in 2003. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Are there any brands on your list? Stop for just a second and think about that. It won't be the last.

Content 55
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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185
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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. LinkedIn company pages are now used to define and drive branding. For many LinkedIn users,, your company page will be their first impression of your business. Use Your Words.

LinkedIn 110
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 164