Waxing UnLyrical
AUGUST 28, 2018
Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.
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Meltwater
JANUARY 25, 2018
If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.
Janet Fouts
JANUARY 28, 2018
Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.
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Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Jenn's Trends
MARCH 21, 2018
There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.
The Social Media Hat
APRIL 23, 2018
This article will show you 15 different emails that you can send to your subscribers over time to help them get to know, like and trust you, and ultimately become your raving fans.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
NOVEMBER 28, 2018
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.
Audiense
DECEMBER 5, 2018
For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.
Forbes Social Media
DECEMBER 16, 2018
Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.
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Sprout Social
DECEMBER 13, 2018
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.
Quintly
NOVEMBER 22, 2018
Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.
Meltwater
APRIL 5, 2018
There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.
Buffer Social
NOVEMBER 8, 2018
An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?
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A beginner's guide to social media automation tools and getting automation right.
Socially Sorted
AUGUST 19, 2018
Are you looking for Canva alternatives for your DIY Graphic Design? We’ve become more adept at using visual content tools to create our own marketing and social media images – often using more than one tool to do so. So maybe it’s time to check out what’s. // Read More. The post 7 Best Canva Alternatives for Amazing DIY Graphic Design appeared first on Socially Sorted.
The Social Media Hat
MARCH 20, 2018
In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?
Social Media Today
DECEMBER 17, 2018
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Jon Loomer
NOVEMBER 4, 2018
During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Amy Porterfield
JULY 25, 2018
Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […]. The post #221: How to Create a 3-Month SEO Plan with Neil Patel appeared first on Amy Porterfield | Online Marketing Expert.
Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s what you tweet, post, pin, +1, Instagram and offer as a call to action.
Forbes Social Media
OCTOBER 26, 2018
The term, gender, has been weaponized to such a degree that most people don’t understand the distinction between the two. This article highlights much of the misinformation behind this political tactic and the technological shifts driving this current trend.
Sprout Social
OCTOBER 23, 2018
In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
agora pulse
MARCH 13, 2018
Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.
Meltwater
MARCH 4, 2018
Strong writing skills are more crucial than ever in public relations.Why?As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.
Buffer Social
DECEMBER 3, 2018
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes.
Socially Sorted
NOVEMBER 21, 2018
If you haven’t tried Tailwind App to get better Pinterest Marketing results then read this review. In this post we share why Tailwind for Pinterest helps you get more Pinterest reach, shares and Pinterest traffic. It’s the Ultimate Tailwind App Review. BY DONNA. // Read More. The post How to Use Tailwind App for better Pinterest Marketing Results [Review] appeared first on Socially Sorted.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
The Social Media Hat
FEBRUARY 6, 2018
60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.
Social Media Today
DECEMBER 15, 2018
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.
Jon Loomer
OCTOBER 10, 2018
Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.
Convince & Convert
JANUARY 18, 2018
You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions. When you “ do it for the gram ,” you better get the most views for your Story.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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