Waxing UnLyrical
AUGUST 28, 2018
Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Meltwater
JANUARY 25, 2018
If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.
Jon Loomer
FEBRUARY 9, 2018
Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Janet Fouts
JANUARY 28, 2018
Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.
Jenn's Trends
MARCH 21, 2018
There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
agora pulse
MARCH 13, 2018
Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.
Audiense
DECEMBER 5, 2018
For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.
Buffer Social
FEBRUARY 8, 2018
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update , in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.
The Social Media Hat
SEPTEMBER 26, 2018
Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socially Sorted
DECEMBER 31, 2018
Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2019? You’ve found it! From the popular and international holidays to the weird and wacky days of celebration, there’s loads of social media holidays ready for you in this social. // Read More. The post Awesome Social Media Content Calendar for 2019 Holidays [Infographic] appeared first on Socially Sorted.
Sprout Social
DECEMBER 17, 2018
There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect
Meltwater
APRIL 5, 2018
There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.
Jon Loomer
NOVEMBER 28, 2018
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
DECEMBER 16, 2018
Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.
Quintly
NOVEMBER 22, 2018
Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.
Social Media Today
DECEMBER 17, 2018
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Devumi
FEBRUARY 20, 2018
Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Sherrilynne Starkie
JANUARY 23, 2018
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.
Buffer Social
NOVEMBER 8, 2018
An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?
The Social Media Hat
OCTOBER 29, 2018
The hype about whether short form or long form content is the future is certainly alive and well. Here's the perspective you need.
Social Media Today
DECEMBER 15, 2018
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Today
NOVEMBER 21, 2018
There’s a deadline on the horizon that affects, and requires action by, Facebook Page admins. As of January 1st, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions - if not, they won’t be able to send the free messaging type cal.
Jon Loomer
NOVEMBER 15, 2018
One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad.
Jon Loomer
NOVEMBER 4, 2018
During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot.
Jon Loomer
OCTOBER 30, 2018
Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” A couple of things… 1. This tool is DEEP. Have fun poking around this Facebook Business help guide to learn all of the ins and outs of the Facebook Attribution Tool. 2.
Social Media Today
NOVEMBER 9, 2018
User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from.
Jon Loomer
DECEMBER 3, 2018
Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “ a more holistic view of the customer journey, both on and off Facebook. ” “Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook.
Social Media Today
OCTOBER 12, 2018
In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.
Jon Loomer
OCTOBER 25, 2018
Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set. Segmentation: Create a separate ad set for each country or similar groups of countries.
Jon Loomer
OCTOBER 10, 2018
Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.
Social Media Today
DECEMBER 7, 2018
Blogging is tough - coming up with unique content as well as marketing it can be quite overwhelming. Here's your minimal, yet actionable blogging tutorial, guiding through the process of creating and marketing a blog post, from start to finish.
Expert insights. Personalized for you.
258 
Let's personalize your content