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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

Keep reading for our guide to building a strong social media advocacy program. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. These recommendations are almost twice as likely to generate action, too. Leaving positive reviews on your website.

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How We Built and Manage Our Remote Sales Team

agora pulse

Read on for tips from Agorapulse’s director of Inside Sales, Jenny Brennan. Our sales team is extremely proud of the product that our developers and engineers have built. Our sales team is extremely proud of the product that our developers and engineers have built. Agorapulse’s remote sales team.

Team 140
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

If you’re reading this, you’re probably looking for new ways to get more sales online. As a result, the search engine has reportedly begun showing TikTok videos in Google search results. If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. fulfillment centers. Need more proof?

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How To Measure Share Of Voice On Social Media

Keyhole.co

This can be any tool, but our recommendation would be to use the insights of Keyhole. Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. But that’s not all you can do. Share of voice metrics you should know Here are a few SOV metrics worth tracking.

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10 Book Recommendations From Team Sprout

Sprout Social

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2012: Watch time (a.k.a.

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