Whenever information is needed, it seems that the first outlets most people turn to are search engines. As such, search engines are constantly evolving to keep up with the latest user demands. One of the latest developments that is rapidly expanding in popularity is the idea of image based search engines rather than keyword based searches. When using a traditional search engine to locate specific information, you have undoubtedly become frustrated at one time or another from keywords producing irrelevant results. Finding personal images online. Design research. MORE >>

And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). All the stages in the pre-sales information gathering and buying journey that people go through, increasingly happen online and via sources that are often invisible to marketers and businesses. Once again a parallel with e-mail marketing. MORE >>

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Marketing Automation. Automating your marketing efforts may be fruitful. Blogging. MORE >>

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). The face of marketing is changing. MORE >>

Tip #1: Keywords Tip #2: Description Tip #3: Branding Tips advice internet keywords marketing marketing tips Promotion search engine optimization search engines SEO SEO tips social media tips website MORE >>