Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. Facebook: 955 million active users. via CNET. via Twopcharts.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. . Millennials Are 56% More Likely To Find Brand Content On Social Networks. Email and search engines, once popular, remain as a last resort for content discovery.
Social Networking to Advance Your Career
APRIL 29, 2013
Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Engineering Manager, LinkedIn. Most of the panel chunks up time throughout the day to manage their social networks. Internal networks.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Repeat.
LinkedIn is the Best Social Network for Improving SEO
SEPTEMBER 3, 2012
When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketing
Social Networking Stats: Google+ Hits 400 Million Users, One-Fourth Are Active; #RLTM Scoreboard
The Realtime Report
SEPTEMBER 21, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. Are you using both networks — and how are you using them differently? Facebook: 955 million monthly active users. via Facebook. via Twopcharts / WebProNews.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. million in the US market. billion in total revenue from the US mobile advertising market this year; a number that is predicted to reach $12 billion by 2016. Social Media Statistics #RLTM scoreboard mobile mobile ad platforms mobile advertising mobile advertising revenue social networking statisticsvia CNET.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. iTunes.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
And I don’t know all the inner workings of either algorithm, but much like search engine optimisation, there are a small set of key things which are proven to work: Having a huge following. And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. Empire Avenue: A third way?
How To Build Your Own Social Network On WordPress
MARCH 18, 2011
It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network. No, you’re not going to create the next Facebook or MySpace on a simple WordPress website, but it’s a great (and cheap) alternative to social network creation engines such as Ning or Grouply. More impressively, BuddyPress has its own network of plugin developers – offering further add-ons you can install to create additional functionality. Never.
The Power of Social Over Search Engines
JULY 5, 2011
How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. Think about the power and influence this gives search engines over the way we see the world. They don’t think about it, they just do it.
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. Here are the top 10 most-expensive Facebook advertising markets: #. Facebook: 901 million monthly active users. via Tumblr.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. Social networks and blogs In the U.S
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Pew Research Survey: Findings on Search Engines, Social Networks.
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Engineered Snapchat metrics explained. Screenshots ( S ).
Do Google +1s and Shares Help Search Engine Rankings?
SEPTEMBER 18, 2013
My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. So, in other words, Google+ social shares and +1s on a URL alone are not trusted. Marketing Let me explain.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Marketing Charts ).
Twitter Shuts Down Indian Engineering Operations, Lays Off ‘Fewer Than 20’
SEPTEMBER 20, 2016
Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports suggested. The social network confirmed the move to Ingrid Lunden of TechCrunch , with a spokesperson telling her: As part of our normal business review, we have decided to stop the global engineering work at the Bangalore development center. Twitter remains committed to India as a strategic market for users, partners and advertisers.
Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans
The Realtime Report
JULY 13, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. “ Social Media Statistics #RLTM scoreboard Facebook ads social networking statisticsvia Facebook. via Twopcharts.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Does Buying Facebook Likes Help Search Engine Rankings?
SEPTEMBER 2, 2013
According to this unsolicited commercial email (spam), getting more Facebook Likes will increase your search engine rankings. On 8/31/13 10:49 PM, “Nick Grey” wrote: Hello, My name is Nick Grey, and I am a professional social media manager. In todays world, interaction between companies and their potential and existing customers is carried out through social media.
Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s
The Realtime Report
JULY 20, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. Facebook’s mobile newsfeed ads are Sponsored Stories, which have been proven to receive higher click-through rates than non-social Facebook ads (the TBG Digital report lists them as 53% more effective). Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via Forbes. via LinkedIn.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. Facebook.
Marketing is Dead?
AUGUST 23, 2012
Last year we had two big social networks introduced – Google+ and Pinterest – and the latter is the fastest growing social network …ever. Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. But it certainly doesn’t mean marketing is dead.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Below is a YouTube Video about embedding: Search engines. Be creative.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Consumers Are Social. Consumers Are Visual.
Search Engine Optimization Guide for Better Business Online
MARCH 3, 2016
However, you have to, if you want to make your business a successful one using search engine optimization services. It stands for Search Engine Optimization, and you have probably heard the term if you have been around the internet for a while. Search Engine Optimization is important because, in simple terms, it is how people find your site in search engines. Any ideas?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Related articles.
Want to Learn How to Rock the Top 3 Social Networks?
JUNE 19, 2012
It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. There’s no money back guarantee, but I am almost positive that anyone who reads this 4,000+ word post will learn something new that will help them with their social media marketing strategy.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Social chatter about your site.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce.
The Top Benefits of Social Media Marketing [Infographic]
JUNE 30, 2013
89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales.