search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant. Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The choice is clear. MORE >>

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. So what do we do about it? Leads? MORE >>

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided. So much so, I wonder if a more advanced Facebook search engine would have much of an impact. However, Yahoo!, MORE >>

Today, I want focus on how Social Media platforms ought to include Search Traffic & Review Sites in their monitoring and usually don’t (ie: Revinate for Hotels does include review sites but most monitoring platforms do not have Yelp, Citisearch, Trip Advisor, etc … they should. None of the platforms monitor search rankings or estimated traffic from social media listings in Google’s search results, either. Also, uses of Real Time Search Engines such as Collecta and OneRiet, etc, ought to be added. And what about Google Places? MORE >>

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. We’re looking for a superstar who is ready to build out a search team, and ultimately, help us build out our SEO (Search Engine Optimization) packages for our clients. Ryan Wall | Executive Search Recruiter. MORE >>