Trending Sources

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP).

9 Steps to Digital Marketing Greatness [Infographic]

Puzzle Marketer

Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. Feel free to use this infographic in your website, as long as you link back to. link].

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line.

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaIf it was an email campaign, you’re naturally looking at open and click rates. ” And that’s where gets interesting.

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The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. Search Marketingalone. Happy marketing!

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Customers expect your participation.

2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

Pay-per-click is a marketing method that is primarily offered by search engines like Google. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If you are building a new site, it probably doesn’t have much weight with the search engines yet. Online Advertising Paid Search branding conversion google paid search pay-per-click ppc sales search engine marketing semWhat is Pay-Per-Click?

The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. That would certainly help.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. Search Engine Optimization

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools  for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools. There are so many kinds of them and they are so different that it’s fascinating. They are designed to do that specific thing well.

The History of Marketing [Infographic]

Puzzle Marketer

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks.  Google launches in 1998 and launches paid search marketing through Adwords. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIn 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?

Why Best Practices Aren’t a Best Practice

Puzzle Marketer

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. So what do we do about it? Leads?

FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not. Search Engines

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant. Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The choice is clear.

9 Steps to Digital Marketing Greatness [Whitepaper]

Puzzle Marketer

Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried many different strategies with lackluster results. Well here it is.

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided. So much so, I wonder if a more advanced Facebook search engine would have much of an impact. However, Yahoo!,

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Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Search Engine Marketing JobsPPC Marketing Specialist.

Search Engine Optimization Director Position

Bill Hartzer

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. We’re looking for a superstar who is ready to build out a search team, and ultimately, help us build out our SEO (Search Engine Optimization) packages for our clients. Ryan Wall | Executive Search Recruiter.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Time for a New Definition of SEO by Search Engine Watch.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). But why?

The risk of silence on your company news page or blog…

The Way of the Web

Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex.

5 Ways to Improve your SEO Today

Puzzle Marketer

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors.

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Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. Full benefits: medical, dental, 401k, vacation/sick/personal/paid holidays.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. Search Engine Marketing JobsQualifications.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. The Search Power of Brand   by SEO Book.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” State of Search ). State of Search ). Search Engine Journal ). Search Engine Journal ). State of Search ).

The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? When there are less photos in the search results pages, then users click more on Google AdWords ads. ” Google Search Engines

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search. More Jay Today Videos From This Week: Jay Today TV job skills linkedin search engine optimization SEM SEO

SEO 48

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search. More Jay Today Videos From This Week: Jay Today TV job skills linkedin search engine optimization SEM SEO

SEO 48

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

IBM to Offer Premium Search Marketing Services

Bill Hartzer

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. IBM is teaming up with Kenshoo to offer search marketing campaign management solutions to clients. Search Engine Marketing

SEO Trends to Watch For

PWB Marketing Blog

While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. Here is what the writer is predicting for the coming year: “Pressure on Google to keep growing its revenue and profits would mean even more cannibalisation of space on the search engine results page. More and more sections will be paid. like paid search options.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Social Media (and Beyond): Small Business. 6 Key Benefits for Using Social Media for Small Business (OPENForum): Improved search results, better brand management, innovation, and three other benfits are explored in this article — and it’s why small businesses should consider social media if they’re still (really?) on the fence. Today, I turn 30.

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

– 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Search Marketing Desktop). Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management. Job Description.

26 SEO Tips From the State of SEO and Internet Marketing Seminar

Engaging Brand

Inbound drives the majority of traffic on the web and there are 3 billion searches per day. Don't forget to have a picture and date in search results.makes you human, to searchers . Start with long tail search engines when targetting.then move to chunky middle.so Don't optimise for search engines, optimise for humans as that is what googles wants . paid search is like renting space". 75% of clicks from SERPs are on organic results, not paid. 50% of search queries have no paid ads at all.  .  . much more ROI  .

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