Search engines are going away. Imagine, for example, that you’re tasked with finding the best social media monitoring tool for your company. Streaming information may very well have a place in your quest, but your decision process will almost certainly include search engines, blogs, industry news sites, industry analyst websites, blogs, and ultimately—once you are down to your short list (if not before)—vendor websites. It’s sitting somewhere on a website, and you’re not going to find it without a search engine. Websites are dead. Poppycock. MORE >>

“How do you measure the ROI of your social media efforts?&#. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you need a strategy before entering the realm of social media. Why you should use social media to begin with. Why you should measure the ROI of your social media campaigns! These are gleaming examples of social media done right. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? But those basic rules will apply everywhere social media and marketing collide. MORE >>

Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. Tips For Cleaning Up Your Blog And Improving Your Search Engine Optimization (SEO) Clean up those plugins – If you have been trying out new plugins or widgets for your blog, be sure to delete them if you’re not using them. Re-evealuate your sidebar(s) – Page load time is a factor in your search engine ranking, so find ways to minimize that load time. Ahhhh Spring! MORE >>

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence. Social Bookmarking. It tells you  exactly what you need to do to fix the site so the search engines are crawling it and you are competing on the web. The Art and Science of Listening. Blog Tracking. MORE >>