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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Welcome to the Era of Media Sprawl.

Strategy 178
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The Value of Facebook Pixel Events

Jon Loomer

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167
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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Brands 109
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Comcast said it would buy NBC. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. No one had heard of blogs. Fast forward to 2009.

Industry 143
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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app.

Analytics 139
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Why is Unmetric “like wallpaper”?

Unmetric

We’re trying to solve the biggest problem on the CFOs profit and loss sheet, which is discretionary spend and marketing spend. With mobile being the device and social being the platform, and search being how you buy stuff, we are commands away from consuming and buying stuff.

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The Gamification of Social Media

Social Media Marketing

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. What is it? What do you think?