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Embrace Change

Jon Loomer

It was the only way to run ads to mobile devices. Facebook partnered with data mining companies Acxiom, Epsilon, and Datalogix so that we could target people based on buying histories and lifestyles. Only the advanced advertisers — and those who wanted to be advanced — used it. Remember when custom audiences became a thing?

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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. Make sure your Pinterest Ads are targeting mobile devices so you’re not missing audiences.

Strategy 203
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model.

Strategy 178
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The Facebook Pixel: What It Is and How to Use It

Hootsuite

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. Initiate checkout: Someone starts the checkout process to buy something from your site. of mobile Facebook users access the social network using iOS devices. Source: Baba Souk on Facebook.

API 145
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The History of Social Media in 33 Key Moments

Hootsuite

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires.

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How To Start A Newsletter

Buffer Social

From his breakdown, we can gather that there are two main categories of newsletters: Curated content : These newsletters aggregate existing content from several platforms and around the web for a specific niche. Over half of all emails are opened on mobile devices, so prioritize the mobile experience.