Trending Sources

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Consumers go mobile. Similar Posts: Social Media Gone Mobile.

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Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Mobile: Give Your Customers That Something Extra

Mindjumpers

Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

From Social to Local to Mobile

Direct Marketing Observations

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Those times are over.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Not buying into multi-channel marketing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.

The Mobile Gap

Twist Image

The other side says this: We live in a mobile world, this is how consumers, primarily, connect with us, so we're in the process of developing a responsive Web experience, and looking at how we can shift some of the dollars over to mobile marketing. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. And, that's the thing: Mobile should never be a "less than" Web experience. This is the mobile gap.

Millennials On Mobile, Social Media [Report]

The Realtime Report

Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Only 17% of millennials own a tablet, but 11% plan to buy one next year. Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile?  If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails  only on mobile devices. email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%).

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. More than 75% of Pinterest traffic comes from the mobile app. What Can You Do Now?

Savvy Shoppers Use Cell Phones to Make Buying Decisions

Unspoken

Smartphones are everywhere, and can be used for just about everything which is why mobile marketing should be included in your internet marketing strategy. In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. This alone shows why mobile marketing is crucial for your small business. No related posts.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

”  The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads. Social Media Statistics IDG mobile online video purchase behavior technology

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. Will Twitter shut TweetDeck down if it buys it?

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.

Why Your Business Should Go Mobile

Puzzle Marketer

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

T-Mobile G2: My New Mobile Obsession

Ari Herzog

My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. visited stores and felt different phones, but I really wanted a qwerty keyboard which is why I didn’t buy the iPhone; the G2 has a slide-out keyboard in addition to the screen keys. It’s funny what 12 months does to a person. chuckle as I look back. didn’t downgrade.

5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying  that they don’t work  on desktop and that they  won’t work on mobile devices. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. How do you overcome ad buying disasters?

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Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. That constitutes 48.2% of the total revenue generated by mobile apps! Do you have a mobile app? Mobile app strategy free vs. paid mobile apps mobile strategy monetization

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to  a mobile web page with videos of chefs preparing the recipes.  Good Things Come on Packages. Like this post?

Are You Reading This On A Mobile Device?

Small Business Mavericks

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article  Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use. What Does Mobile Matter To Marketers? We know that websites must be responsive, and that mobile marketing is here to stay. Mobile Marketing for Small Business mobile mobile marketing mobile responsive website design

How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Get On Mobile. Of course, with Google recently rolling out the “ Mobilegeddon ” update within their algorithm, it is always a good idea to incorporate mobile-friendliness—or responsive design—within a website. with a smartphone, a mobile website is becoming more of a necessity than a luxury.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Mobile accounts for a huge portion of #actiontag engagement: more than 60% of #actiontag responses so far have been via mobile devices. The hybrid of old and new media is promising.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook is forcing all users to download Messenger by ripping chat out of its main apps – soon mobile users will no longer be able to send and receive messages on Facebook’s mobile app; they will have to download the Facebook Messenger app to chat on mobile (TechCrunch). Twitter. Reddit. Any social media updates that we missed? Let us know in the comments below.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.” with their contribution.

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How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Open up Your Mobile Wallet. MobileGeotarget Your Customers.

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

Forensiq  will provide ad fraud detection services for Twitter’s MoPub  mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising  is the fastest-growing segment of digital advertising. We are excited to be working with Forensiq.

Staying on Top of the Mobile Takeover

The Social Media Incubator

Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? Results of a study  done by Google in 2012 revealed these useful findings: 75 percent of people prefer a mobile-friendly site. More and more consumers are switching to mobile devices for a majority of their needs.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.  It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. Was the campaign successful, and will Facebook partner with other brands in this way?  .

10 Pinterest Apps for Mobile Marketing!

Devumi

If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. The post 10 Pinterest Apps for Mobile Marketing! Pinterest is the visual bookmarking tool with incredible marketing potential. It’s a daydreamers social media platform. appeared first on Devumi. Beginners Pinterest

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). New Tumblr mobile ad gives brands trendy position – Tumblr debuted its second mobile ad format, introducing Sponsored Trending Blog placements for brands looking to post messages via Tumblr’s mobile app (AdWeek). Google+. Twitter. Tumblr.

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Five Things Facebook Must Do Now that They’re Public

Spin Sucks

Mobile. My own speculation on the Instagram purchase last month is not because Zuckerberg thinks the app cool (it is), but because the team there has figured out mobile; something that has escaped Facebook developers. Rather than invest a bunch of time and money into creating a mobile app that works well for its users, why not buy one that already has 25 million users?

[Cool Infographic Friday] Everything you need to know about mobile payment options

SocialFish

Personally, I buy everything online, especially groceries , takeout food , homewares, electronics, and clothing. Are you starting to buy stuff through your phone or tablet? And that’s for buying things – I also use my phone to pay bills and deposit checks. How are you using mobile payments? justsayin. Brought to you by Merchant Warehouse. Potluck

Make A Mobile Marketing Impact

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. impact mobile. mobile entertainment forum. mobile industry. mobile marketing.

Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

YouTube is reportedly buying video game live streaming site Twitch for $1 billion – YouTube is about to announce the acquisition of live-gaming site Twitch for $1 billion; in the last three years Twitch has become “immensely popular with video gamers and their fans” (GigaOM). Related Stories Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves.