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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

So, how accurate are the interests that Facebook advertisers can use to target you? Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

B2B 119
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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This week in Social Media

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: athletes on social media , email marketing , Facebook , foursquare , google plus , harp social , social media In case you missed it, here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 14-18.