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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Goldfish Crackers Combines Storytelling Advertising & AR. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The lager brand could have simply said: “Put down your laptop and buy a beer.”

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The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

The number one issue with social media, in general, is privacy, which has become a growing concern among not just marketers but the general public as documentaries over the past few years expose the inner workings of the network’s advertising systems. But why do they need information on younger and younger audiences? Cyberbullying.

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8 tips for writing a clear, effective social media manager job description

Sprout Social

When consumers follow a brand on social, 91% go on to visit that brand’s website or app , and 90% buy from them, according to the Sprout Social Index™. You need someone capable of both building community and managing escalation or crisis communication when it matters most. Community Wizard. crisis communicator ??

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. An advergame is a game that is an advertisement disguised as a game.

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Best Practices for Social Media Ad Spending

Ignite Social Media

The bulk of this, about 77%, is expected to be spent on Facebook advertising. For instance, your community manager ensures the right voice, tone, and look is expressed in the community and the content producer uses this information to develop creative that best serves the social platform and audience. For one, they are free.