Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Now on to: 5 Simple Ways SMBs Can Ace Social Listening.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Invite your community to join in and give examples their own. Engagement. Conclusion.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. What Social Media and 20 Year Olds Have in Common.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Of course, you will be communicating on social media. Give simple shout-outs on social media.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Ellen Graves , Social Media Strategist, and. Social media analytics can change!

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Look critically at your company’s online presence and social media to get an “outside” idea of how you are perceived.

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Organization Communities CSR Class 132

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. Let me give you an example.

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Meme Training Flickr Discount 250

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. So CMOs globally (and in India) are taking flash mobs to social platforms to give them a new lease of life.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here are some examples: “Sweeping floors and cleaning spills were among Shawn’s childhood responsibilities with Ravitz Family Markets. Here’s a great example from the CEO of a U.K.-based Highlight how you got started.

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Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JULY 27, 2016

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. They are not attending school or extracurricular activities with friends.”. It seemed to prove more action to me during this phase.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. For example, at USB Memory Direct we recently collaborated with graphic designer UPSO to create a unique design for one of our business card shaped custom USB drives.

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B2B Communities Facebook How To 230

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

SEPTEMBER 13, 2012

For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JUNE 7, 2011

For example, for the Blue Key campaign, one of my searches focused on refugees and humanitarian issues, i.e. people who are active online and who post frequently, to any number of online channels, about those issues. So it’s an active search, not a passive one. In a nutshell, here is how Traackr works.

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Influencer Klout Activities Issues 226

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Likewise, these are also the fundamental building blocks for success in social media for any organization. Prioritize.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

FEBRUARY 3, 2016

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.

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Sports Banking Flickr Energy 100

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

AUGUST 30, 2011

At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. The numbers of followers someone has is interesting to me, but not as key as how somebody engages in relevant conversations or create ideas that then resonate through the social web.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills.

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Skills Communities Issues Education 188

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Sounds like a thrilling Friday night activity! I recommend building a list of 15–20 blogs you’d like to post on.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

JUNE 10, 2015

For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

SEPTEMBER 4, 2013

Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. I can find examples of each group in my own feed. Communication Guest Posts Holly Dawson Social Media Twitter KPI relationship building Twitter communication' Charm of Finches. A Finch-Pie.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. With Oklahoma!, For Oklahoma!,

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

MAY 2, 2011

In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

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Training ROI Eventful Cost 156

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? How many active followers do they have? Writing a post about your business or service.

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 15, 2016

For example, a former client that we work with on and off wanted some advice on an influencer program. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. That’s what happened during the Blue Key campaign, for example, before the first #bluekey tweetathon.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

JUNE 1, 2011

Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. You have only to look at who has signed on so far as a Champion to see how many vibrant social media personalities and voices have signed on to promote the campaign.

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Campaign Avatar Hubspot Flickr 275

Waxing UnLyrical

NOVEMBER 11, 2015

Most of them have centered on social media, but the key points apply anywhere. Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool. Because they’re teachers !! Why am I on this rant?

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Class Banking Course Organization 100

Waxing UnLyrical

JULY 24, 2015

For example, in 1982 they could hold a press conference and get three networks to cover it. on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. “Interestingly, while the crisis broke on July 02nd, it was carried by the print media only on the July 07th. ” Then (!),

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Consultant Case Study Course Conference 100

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 19, 2012

Social bringing us closer. ” For example, on Saturday night, Heather Whaling , Deirdre Breakenridge and her husband, and another new friend and I had a lovely, quiet dinner together. .” I get to see PR pros I may not see all year long, and catch up with what they’ve been up to, both with work and play.

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Storify Conference Nielsen Hashtag 244

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » pr-media-blog.co.uk says: February 2, 2011 at 10:50 am [.]

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Postrank Metrics Tourism WordPress 193