His much-debated article , entitled “Small Change: Why the revolution will not be tweeted,” argued that social media creates little more than “weak ties” between people warning “Weak ties seldom lead to high risk activism.” By By comparison, Gladwell cited the activism of the Civil Rights movement of the 1960s, which required considerable mental strength and mutual commitment among the groups of black protesters who staged restaurant sit-ins and protest rallies, often under threats of violence and even death. Image: We Love Apple. Which side do u wanna take?  jan25. Please. MORE >>

So, for example, a marketing campaign that fails could be tied back to the agency, or Marketing Director, or team lead. And when the CEO takes an active role, everyone benefits. The Jugnoo Example. The Ford Example. And, as our experience and Ford’s experience shows, having an active CEO immediately adds another bow to your business arrow – especially in the social media-led world we live in, and the public image that can be both created and destroyed in a heartbeat. Insights active ceos business excellencePipe dream? Maybe. Unrealistic? MORE >>

ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. You need to understand how both of these relationships are instrumental to the health and ultimate success of your online business activities. Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! Afterwards, I hope you’ll have a better understanding on the quest to find yours. Snark. Personal MORE >>

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc. MORE >>

TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. With this in mind, it’s powerful to see how important social activism is to their lives, how they like to participate and how pervasive activism is around the world. Advertising Brands Capitalism Consumers Millennials Purpose Social media Thought leadership We First corporate purpose social activism MORE >>