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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.

Five Examples of Blogging Voices

Spin Sucks

The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal

Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads  to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson  of SocialTimes parent Adweek  about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. For example, to sell 1,000 products, you have to create almost 1,000 different ads to reach those products to different people.

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Look deeper, look further.

7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. » social media case studies

The Importance of Local Activation on Social Media: India

Mindjumpers

For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts. Video is The New King of Content Marketing.

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Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Should the speculations be ignored?

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. Search Engine Marketing Manager at Th.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. And while historically call conversions haven’t been something most digital marketers given much thought to, that has begun to change thanks to smartphones and click-to-call functionality.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Has an unusually large following for a non-famous person—and that following is active. Guest post by Tim Brown.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

These are some examples of how to think when analysing the data. Editorial Planning for Facebook Marketing. Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Step 1 – Show me the data. Photo views.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.

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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from  Cision , a free  content marketing kit  to help you get the most of your brand storytelling.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another. 

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

Many clients that we work for only have one person who oversees all social media marketing for their brand. This role is usually a ‘Social Media Manager’ and they are responsible for integrating social efforts with other marketing disciplines. At Ignite, we live and breathe social media marketing since it is 100% of what we do. The One-Person Show. In-House Social Team.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. How many active followers do they have?

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. For example, if you own a restaurant, you would consider integrating your online reservation system with Facebook.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

If you’re like many marketers, those questions probably bring a quizzical look to your face. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

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Two Social Media Toolkit Examples and Other Goodies

SocialFish

The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization. Some goodies I’ve come across this week for you. 1. ” 2. ” 5.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Paid Media.

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How to Promote Your Event With Social Media Marketing

Pamorama

Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Social Media Social Media Marketing Branding Infographics Social media marketin

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. We know that marketing shifts take time. Ads optimized for each platform often perform better, so marketers are increasingly tailoring their creative for mobile.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400.

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Marketing Automation: Fact or Fiction

Spin Sucks

By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. HubSpot. 15% increase in ROI from Facebook.

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Mobile Revolutionizes Marketing and More. Mobile devices have also caused a marketing revolution. No longer can marketing be done by traditional methods alonemany businesses should have a strategy where they can market their products and services via mobile device.

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

Digital marketers, take note: Zero growth in ad load means that it’s more important than ever for your ads to be relevant, engaging and shareable. Marketers need to be creative to captivate consumers who are already saturated with content. For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!

Three ways to stretch your marketing budget

SocialFish

Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. In her spare time, Liz mentors health start-ups at 1776 DC and Village Capital and is active in the D.C.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.

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