Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal
The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts. Video is The New King of Content Marketing.
Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP
OCTOBER 5, 2013
As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Look deeper, look further.
Google Activates Their First New gTLD Domain Name
NOVEMBER 24, 2014
Google has activated their first New gTLD domain name, which is nic.google. As an internet marketer, I believe it’s important to let the numbers and the marketing data determine your actions. I’ve been doing a lot of research lately to determine the overall viability and marketability of the New gTLDs. Nic.Google currently redirects to the Google Registry.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Your search activity will be linked to your account and your identity.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Here’s an example: let’s say there is breaking news relevant to your brand or company. You’d be surprised at how often I hear “none.”
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Should the speculations be ignored?
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. » social media case studies
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. Search Engine Marketing Manager at Th.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
These are some examples of how to think when analysing the data. Editorial Planning for Facebook Marketing. Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Step 1 – Show me the data. Photo views.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. How many active followers do they have?
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Cision , a free content marketing kit to help you get the most of your brand storytelling.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Paid Media.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
For example, we don’t permit ads that include sound unless you interact with them, and we prohibit deceptive ads and ads for unsafe products and services. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Highlights from the Facebook for Business post follow: Today the Audience Network helps advertisers share their messages with the 1.6
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Social Media Social Media Marketing Branding Infographics Social media marketin
Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
AUGUST 12, 2014
Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Mobile Revolutionizes Marketing and More. Mobile devices have also caused a marketing revolution. No longer can marketing be done by traditional methods alonemany businesses should have a strategy where they can market their products and services via mobile device.
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization. Some goodies I’ve come across this week for you. 1. ” 2. ” 5.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities. HubSpot. 15% increase in ROI from Facebook.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
The animation film studio is renowned for its beloved children’s movies—but as social media marketers, we’re mainly interested in how the studio utilizes platforms like Snapchat. tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. Airbnb. Disney Pixar. Absolutely. Red Bull.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. 1. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. While it’s helpful to learn from example, no two companies are the same. Overall Traffic.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com. The first step? Find New Influencers.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Start using some of them to take your Facebook page to the next level! AgoraPlus.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. Create content? Share it?
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). Smart, active engagement. etc. 4.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Here a few examples: 77% of the population of the world own a mobile phone.
The Social CEO (or Lack of)
Ignite Social Media
MAY 18, 2016
As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. “The Social CEO” is a phrase you might have heard by now.