The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Social behavior varies across demographics.
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Certainly, stop sharing them to social channels.
Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP
OCTOBER 5, 2013
As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Look deeper, look further.
Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard
The Realtime Report
NOVEMBER 9, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. via SmartBlog on Social Media. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. Social Media Statistics #RLTM scoreboard social networking statistics Tumblrvia Facebook. Twitter: over 500 million users.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
Which brings us to quantity – various people have look at how quantity changes your scores, and there’s plenty of evidence alongside the existence of it as an explicit activity metric in Peerindex. And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple. Why worry?
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Social media is part of our lives. Why was this?
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks to Mashable’s Socially Savvy. iOS 4.2
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Social Networks.
Social Networks and Privacy
JUNE 17, 2010
If you carry a cell phone you can be located by anybody who can triangulate the signal. I’ve been an active user online for many years so I’m pretty easy to find. I’ve always stuck to the “if you don’t want it public don’t put it online philosophy. This is especially true when you are on multiple networks. Change the date across all your networks.
Which social network is best for my business?
NOVEMBER 5, 2015
Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin. Let’s look at some of the more popular networks. The post Which social network is best for my business?
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K.
7 Reasons To Add Amplify To Your Social Networks
DECEMBER 21, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Plus there are too many networks. It’s easy. Bingo.
Social Network Statistics | Brian Solis - PR 2.0
OCTOBER 1, 2009
Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. Stephane Dupuis brandMIND New social media stats.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
Is Your CEO on Facebook Live?
JUNE 16, 2016
Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. The social network added that it now has nearly 100 global business leaders across industries, regions, and enterprise sized organizations using Facebook as a communications channel, and it offered the following statistics: More than 150 million Facebook users are connected to brands from the top 50 companies in the Fortune 500. Brad Jakeman , Pepsico.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. Similar Posts: Social Media Trends, Prospects, and Challenges in India.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.
THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….
APRIL 6, 2010
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member. Now it’s all social media.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. When that starts to impact the “social peers online who do not mean any harm, nothing can be expressed except disappointment.
Activation, Comfort, and Other Secrets of Online Community Management
Convince & Convert
FEBRUARY 8, 2012
Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. But I really do wish that I had the same engagement levels on the other social networks. Deb Ng. Deb, how are you?
Social Media in the Workplace
OCTOBER 18, 2011
Does social media have a place at the office? recent report from Clearswift , an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year. Social media’s exponential growth has created unique challenges for employers and employees. How much is too much when it comes to surfing social media at work?
Making Dough(nuts): A Real World Example of Using Social Media.
AUGUST 13, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business. Active Engagement – FROST does not rest on its laurels. You don’t have to be an expert.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
Facebook Reorganizes Messenger
JUNE 16, 2016
The social network said in a Newsroom post that users’ most recent conversations will still appear at the top of their screens, but they will be joined by a Favorites section, an Active Now section and other information, including reminders about birthdays. For example, with the Active Now section, you can see that a good friend or colleague is available in the moment.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. Just look at Zappos as an example. One allows access to Social Media sites to its employees and the other does not. Digg this!
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. So, why aren’t brands able to capitalize on that? Blog subscription.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Reasons Social Media Sucks. 1.
Customer Engagement: the Role of Social Networks and Email
JANUARY 25, 2011
It will not come as a surprise that social media are increasingly being used for engaging customers. It seems obvious that social networks are being embraced more by marketers these days but nevertheless, it is still quite remarkable. Despite the entire buzz around social media marketing, we should not forget that many companies are still waiting, not knowing very well what they should do with social networks and – unfortunately - only very reluctantly taking the step to an open dialogue with their clients. summary of the most striking findings.
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Over the past two years, there have also been various innovative health and fitness apps integrated with major social networks. One example is MapMyFitness ; a fitness app connected with Facebook, where friends can cheer each other on, share and like recent achievements, and challenge each other to fitness competitions.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. social media (46%). Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. news (35%).
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Combining UX With Your Social Media Profiles. Tumblr’s functionalities.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S.
The Magic Number
Social Media Marketing
JULY 23, 2011
For example, in programming , sports , chemistry , physics , or even The Price is Right. But in the world of social networks, to me it means how many platforms and sites can you keep up with before it's simply too much? Now, with the advent of Google+ coming online, we potentially have four major social networks to track and interact on. What's your magic number?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. Activating brand advocates. Improved Customer Support. Users.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
How to Choose the Right Social Channels to Reach Your Customers
Convince & Convert
JUNE 24, 2014
For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Questions to Determine Your Dominant Social Channel(s) If you’re not sure where to start, ask yourself these questions: Where is your target buyer? posts per day.