On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Jostle integrates with Active Directory, Google Apps, Outlook, and other systems which store employee information. They believe the current generation of products is still struggling with the engagement and work focus part of collaboration. Jostle believes that whereas the consumer web is about peer-2-peer, enterprise collaboration is more about groups and teams. MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why Social CRM is a Non Starter in India DNA Story on Indian Consumers Turning to Twitter For Complaint Redressal » Two Paradigms of Digital Activism: Empowering With Information and Engaging With Inspiration (The Freedom Fone Case Study) Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! It’s important to empower 1.2 For more, read my bio. MORE >>

There are a lot of great and valuable resources that talk about why collaboration is important (customer, partner, and employee) and why it’s valuable to organizations. While these conversations are still important to have I think we’ve reached a time when we need to start focusing more on the strategic and tactical side of how to make collaboration work instead of just talking about why it’s valuable and what the benefits are. We need to not just be evangelists of collaboration but also guides and strategists for organizations. What does this look like? MORE >>

I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. In-flight activities. Instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? Yet, as an example of true collaborative marketing, it’s a start. Rental car. MORE >>

In the 21st Century, active and ongoing participation in a diverse and connected network, the use of social tools and a familiarity with the culture of sharing and openness that accompanies them should be no less core skills for members of the civil-military community than use of email or the web; digital literacy, active digital citizenship and involvement with relevant networked communities is a key competency for knowledge workers and field operatives alike. Collaborative. Within 48 hours, we had 100+ activities collected and compiled. Only connect! Real-time. MORE >>