Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit.

Reputation 97

Reputation Sentiment Analysis Notification 97

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 19, 2021

Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. The stats, examples and tips you need for 2021 appeared first on Sprout Social.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

The Realtime Report

APRIL 16, 2024

Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors. Media outlets must actively work to combat low-quality AI-generated content to highlight the importance of maintaining high standards in the digital landscape.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

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Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 103

Influencer Brands Collaboration Authentication 103

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. At what level is sentiment scored and reported?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. There are countless examples of social proof online. Social evidence relies on the conduct and activities of many individuals. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

FEBRUARY 24, 2021

Well, let me give you an example. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. 3 Examples of Social Media Listening in Action. Here are three practical examples of social listening in the wild: 1. Imagine you own a bookshop. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Ignite Social Media

APRIL 15, 2024

This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels.

Influencer 112

Influencer Retail Marketing Discount 112

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Twitter requires users to remain active and attentive. Is Twitter Facing Challenges As A Social Network?

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Twitter Strategy Hashtag Marketing 230

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. A practical example: MarketingProfs.

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Case Study Activities Study Campaign 79

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. By actively listening in, you can uncover nuggets of information to get the upper hand. Ready to tune in? What are they doing right? How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. McDonalds, for example, used listening and found that their customers were over plastic straws. For instance…. The Director of Brand. The VP of Digital Marketing.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts.

Sentiment 52

Sentiment How To Reputation Analysis 52

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. For example, set joint targets for market penetration, customer retention, or revenue growth.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Lead by example Demonstrate your commitment to making data-informed decisions by regularly sharing how you’re using voice of customer insights to guide your strategy.

Data 144

Data Repository Team Process 144