Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Another prime example is marketing during a recession. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy.

Sentiment 135

Sentiment How To Marketing Analysis 135

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool. Example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. When’s your audience most active? Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

FEBRUARY 20, 2020

Here are some examples: . Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

AUGUST 8, 2022

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. For example, HypeAuditor can detect follower spikes, comment activity and engagement rates for brands vetting influencers.

YouTube 107

YouTube Tools Analytics SEO 107

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Monitor the activity of your competitors. Let’s look at a shining example of how social listening on Instagram can help you connect with customers. TOMS’ current #endgunviolencetogether campaign is a prime example of brands getting real. Looking for love? Complaints?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. It includes an analysis of context, sentiment, and the overall customer experience. For example, they noticed a trend in adult fans using Lego blocks for stress relief.

Social Media 52

Social Media UGC Content Loyalty 52

Adam Sherk

MARCH 8, 2012

but monitoring behavior and activity often proves valuable. How do we maintain active social outposts without sacrificing on-site community? The fact that sharing links is a large part of social media activity is a tremendous advantage for publishers. What is the right mix of diversification? How does social media impact SEO?

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JANUARY 26, 2021

But with 700+ million active users worldwide , there’s a strong likelihood your audience is on TikTok—and they’re waiting for you to come and entertain them. Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement.

Social Media 143

Social Media Metrics Data Team 143

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. The MLB, on the other hand, has taken active steps in recent years to tamp down users tweeting game clips. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment.

Reddit 100

Reddit Tumblr YouTube Review 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy.

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: demonstrate positive changes in brand reputation).

Template 128

Template Templates Social Media Brands 128

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. And they’re not the only ones. Make sure they include commentary about what spoke to them when they share.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Business expansion A good reputation has a snowball effect.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. And there’s more.

Tools 95

Tools Sentiment Marketing Reputation 95

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. For example, multiple reviews mention long wait times at the Japanese restaurant Gyubee, but customers still gave 4-star ratings due to the exceptional food quality.

Review 84

Review Brands Sentiment Reputation 84

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JANUARY 5, 2023

As individuals, we understand the importance of active listening and clear communication. Where is your audience active and engaged? The food industry is a prime example of how both concepts work and why they matter. For example, restaurants need to know what customers are buzzing about. Here’s an example from CAVA.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. For example, Sprout’s social listening tools provide insight into critical use cases, including industry trends, product share of voice and event discovery.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

SEPTEMBER 5, 2023

For example, with a solution like Sprout Social, publishing and scheduling tools alleviate the manual work of executing a social content calendar. The Total Economic Impact™ study found that Sprout eliminated manual data aggregation to prepare monthly reports by 75%, resulting in $39,000 in savings over three years.

Social Media 131

Social Media Social Media Management Team Collaboration 131

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Activating your biggest fans Customer expectations are higher than ever. For example, say you work with a retail brand that collects NPS survey data.

Survey 89

Survey Loyalty Data Aggregator 89

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

JUNE 20, 2019

Access to these metrics makes competitive analysis a more passive process rather than an active one. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. This Instagram engagement calculator clues you in on how active any given account’s followers are.

Analysis 104

Analysis Tools Compete Aggregator 104

Keyhole.co

NOVEMBER 17, 2020

For example, Casper responds to conversations about its brand with clever comebacks that make the brand memorable and likeable, The What: Set Your Objectives. For example, if you’re a beauty brand you’ll probably use YouTube and Instagram – maybe even work with an influencer.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Hootsuite

JULY 18, 2022

Here’s how: Step 1 : Visit sullygnome , a Twitch statistics and analytics aggregator. Using the examples above, you can see that for Minecraft, the highest average viewership tunes in on Friday and Saturday between 8 PM and 1 AM in our timezone. Step 3 : Select your category from the drop-down menu. Thursday has the lowest competition.

Template 105

Template Templates HootSuite Statistics 105

Sprout Social

DECEMBER 14, 2022

For example, this customer reached out to the Spindrift social team on Twitter about a potentially sold-out product at 8:39. Tools (like Sprout’s Inbox Activity Report ) can provide a holistic average of your response times across network so you can ensure they’re in line with consumer standards. Hello, Mauricio.

Social Media 98

Social Media Brands Team Process 98

Keyhole.co

APRIL 26, 2023

For example, you may find your audience responds more to tweets with videos than plain text. Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. This will allow you to conduct a Twitter account audit.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics are the perfect example. For example, you may find your audience responds more to tweets with videos than plain text. Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

For example, you may find your audience responds more to tweets with videos than plain text. Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. This will allow you to conduct a Twitter account audit.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Hootsuite

JANUARY 20, 2020

For example, you could add a competitor’s page to see how you measure up. The Posts section of your Facebook page analytics dashboard gives you tons of important information about your posts and the activity on your Page, divided into three tabs: When Your Fans Are Online. Finally, you’ll see a section called Pages to Watch.

Analytics 145

Analytics Facebook HootSuite Overview 145