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Not Everything Has Changed

Jon Loomer

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). The best ad keeps your costs down. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern.

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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Ale Iraheta (@airaheta2305) February 4, 2014. PRwriting #measurepr. —

Metrics 223
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 57% of marketers report custom content is their top marketing priority for 2014. 27% of B2B marketers say they are effectively tracking content utilization metrics.(Source: Source: CMI ). Source: DemandMetric ). Source: CMI ).

Content 110
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. We look at vanity metrics like users, clicks and whatever else. vanity metrics. Website is not responsive.

Marketing 105
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Looking Ahead: Like & View Counts On Instagram

Likeable

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

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The Value of Community Management and Customer Interception

Ignite Social Media

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.