Not Everything Has Changed
Jon Loomer
FEBRUARY 14, 2024
Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). The best ad keeps your costs down. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern.
Let's personalize your content