Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 27% of B2B marketers say they are effectively tracking content utilization metrics.(Source: The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. (Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. We look at vanity metrics like users, clicks and whatever else. vanity metrics. Website is not responsive.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Those are great, business-oriented, bottom-of-the-funnel metrics. 1 mobile marketing success metric was mobile website or app traffic.

Metrics 60

Metrics Marketing ROI Mobile 60

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. You’ll be able to respond to comments, check your metrics, or save ideas directly into your drafts, even if you’re not right in front of your computer. FocusBooster.

Tools 111

Tools Content Marketing WordPress 111

Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Plan for 2014 – set your goals and measure your progress. Google Analytics will help you track much of this activity.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Webbiquity SMM

DECEMBER 16, 2013

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g.,

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Engineering 91

Engineering Metrics Team Project 91

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Ian Cleary shares some Goals that will help focus your attention.

Syndication 202

Syndication Price Consultant Flickr 202

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Waxing UnLyrical

JANUARY 20, 2015

Valeria Maltoni reviews Vision Critical’s 2014 report. How to Shift PR From Vanity Metrics to Value-Driven Measurement. Why: How can organizations move away from vanity metrics and instead focus on measurement for the long haul? Around the Web Measurement & Metrics Shonali Burke measurement weekly roundup'

Metrics 100

Metrics ROI Consultant Flickr 100

Ignite Social Media

OCTOBER 28, 2019

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.

Communities 92

Communities Class Loyalty Metrics 92

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. Marketing leaders, for example, are better equipped to ask for the metrics and recommendations that will move the needle on business goals. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Ari Herzog

JANUARY 19, 2015

I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2014. Media metrics Twitter' These tweets are from December 2013. Visit TweetStats.com and find out! Thanks for reading.

Data 70

Data Twitter Metrics Examples 70

Ari Herzog

MARCH 2, 2014

— Ellen DeGeneres (@TheEllenShow) March 3, 2014. The above metrics will change whenever you reload this blog post. #oscars pic.twitter.com/C9U5NOtGap. If the selfie needs an introduction, Ellen DeGeneres defined it for you at the 86th Academy Awards. She initially asked Meryl Streep to pose with her.

Metrics 132

Metrics Comments Twitter Products 132

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. That means you can’t simply get a metric for your overall reach. Facebook provides a few other less common metrics that brands can use to measure their reach. Types of Reach.

Facebook 145

Facebook How To Metrics Organization 145

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more. And another 10 more. But let’s look a little further ahead.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Template 111

Template Templates Social Media Strategy 111

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

The Realtime Report

JULY 29, 2014

The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? Swrve’s data was collected during May 2014 using “ over fifty applications, with tens of millions of users and billions of mobile events.”

Statistics 178

Statistics Mobile Notification Study 178

Small Business Mavericks

AUGUST 27, 2014

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one.

Adwords 121

Adwords Campaign Tips CPC 121

Jon Loomer

APRIL 24, 2023

Unfortunately, TikTok’s metrics are pretty awful as they only go back 60 days. My best years on YouTube were probably from 2013 to 2014, but I’ve used it very inconsistently since then. I do have nearly 12,000 followers right now, less than seven months after I started. Let’s focus on recent history.

Platform 175

Platform Video Instagram YouTube 175

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. Not only are the tools needed to analyze metrics, but an analytical thought process is desperately needed by marketers. These Social Pros operate on different levels in very different fields. Tweetable Moments Know your channels.

Social Media 151

Social Media Strategy Apple Analytics 151

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. You want a goal that has one or more metrics. Identify Your Goal Metrics. Next, identify the metrics you’d like to use for each goal.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. In 2014 we launched #MyMadcap. In events like COVID-19, your audience will be an effective barometer that guides your new focus. Lead by example.

How To 125

How To Social Media Management Metrics Team 125

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? in July 2014: 61 comments. What you consider valid in terms of metrics are just that: what you consider valid.

Content 100

Content Metrics Lurker System 100

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. a metric obviously impacted by a small number of companies with ludicrously high ratios. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

B2B 154

B2B Research Twitter Marketing 154

Unmetric

JULY 17, 2016

The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Sign up for a free three-day trial of Unmetric Analyze here.

Data 60

Data Facebook Metrics Social Media Management 60

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Focus on that information. Mobile traffic is relevant – Mobile engagement is not going away.

Analytics 98

Analytics Mobile Cost Statistics 98

Convince & Convert

OCTOBER 21, 2014

As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion. But with Generation Z — consumers born after 1990 — making up 25.9 Meeting Generation Z With Video.

YouTube 156

YouTube Tips Authentication Loyalty 156

Waxing UnLyrical

AUGUST 19, 2015

billion unique visitors read about the Redskins’ training camp in 2014. According to a Washington Post story , a third-party media monitoring service for the Washington Redskins claimed that more than 7.8 Think about that number again. billion—more people than live in our world, based upon a recent Census estimate.

Report 100

Report Committee Comparison Journal 100

Convince & Convert

JANUARY 5, 2014

I’m a big believer in social media pros taking photography classes in 2014. Those that are constantly thinking about data and metrics, tying social outcomes to company outcomes are those that will ultimately succeed as social becomes integrated into larger business functions. Statistical Analysis.

Skills 167

Skills Social Media Patterns Class 167

Ignite Social Media

OCTOBER 19, 2016

These are not separate posts – the engagement metrics (likes, comments, shares) are rolled up into the main post. Check-in data across all locations will be aggregated on the main Page, however other metrics (such as likes) will not be combined. You can publish posts from the main Page to all location Pages. Are there search benefits?

Brands 60

Brands Facebook Aggregator Metrics 60