Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

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Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Google Analytics will help you track much of this activity. Plan for 2014 – set your goals and measure your progress.

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Small Business Metrics Social Media Hubspot 65

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Content marketing has remained a hot topic during 2014. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication.

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Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

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Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. How to Shift PR From Vanity Metrics to Value-Driven Measurement. 5 Measurements for PR ROI.

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Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. billion in 2019.

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Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. julierhopkins Tweet This.

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Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Pew Research ). 70% of the U.S.

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Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. In 2014, let’s make a concerted effort to not be a slave to data. Here are 20 more.

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Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

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Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Eric Wittlake (@wittlake) January 7, 2014.

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Ignite Social Media

OCTOBER 28, 2019

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.

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Convince & Convert

MARCH 4, 2016

Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. While vanity metrics may impress the junior staff, the CEO is interested in real value. A recent study found that in late 2014, only 18.7% However, only 14% tie financial metrics to social media. Aligned Goals.

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yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. It’s important to look at your analytics, this helps you find the best time to post. You can select a target audience or allow Instagram to suggest targeting for you.

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Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

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agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Remember the great purge of 2014? ” Solution: First, stop obsessing over vanity metrics. What doesn’t feel good? When you see that number sliding back down. Knowledge is power.

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Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Google Analytics – PR Dashboard. CrowdBooster – Twitter and Facebook metrics. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Tools you can use.

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Convince & Convert

JULY 24, 2015

Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress.

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Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

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Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Union Metrics 4. Twitter Analytics Explained.

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Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

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Keyhole.co

JANUARY 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

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Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Impressions over time.

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Pam Moore

MARCH 19, 2020

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Social media vanity metrics take a back seat to measurable results. Marketers get smarter with measurement and optimization.

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Pam Moore

JANUARY 19, 2020

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Social media vanity metrics take a back seat to measurable results. Marketers get smarter with measurement and optimization.

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Trends Brands Marketing Influencer 78

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Impressions over time.

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Metrics Analytics Twitter Module 40

ProBlogger

OCTOBER 5, 2016

Look into your web analytics. By looking carefully at his Google Analytics, Pat Flynn noticed that his About Page was one of the most viewed pieces of content on his blog. See who the influencers are, and make use of tools (such as Kred, PeerIndex, and Klout) that apply metrics to determine top influencers. Focus on the 20%.

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Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. I see engagement on Twitter and Instagram but I don’t go too deep into analytics.

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Later

JUNE 27, 2019

Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: . The two fragrances I’ve chosen are divine alone (Wood Sage has been a favourite of mine since it launched in 2014) but also work so well layered together. View this post on Instagram.

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Sprout Social

NOVEMBER 15, 2016

The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics.

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Webbiquity SMM

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). Metrics matter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. I see engagement on Twitter and Instagram but I don’t go too deep into analytics.

Travel 40

Travel Hosting Social Media Influencer 40

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Guides to Social Media Metrics and Measures. ” what’s the right metric?

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ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Use Twitter Card analytics to measure your results. Recently launched, ClearVoice is a new metric for your voice. This is a guest contribution from Jaclyn Freeman.

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Buffer Social

NOVEMBER 1, 2017

In this post, you’ll learn the basics of using Instagram, from how to set up your profile and how to post a photo or story to Instagram , to some more advanced stuff like Instagram analytics and using some neat tools to help you grow your following. More importantly, you get analytics for your Instagram account.

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Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Then use metrics to see what’s working and focus your budget on the places with the highest return. Analytics let you see which posts and platforms deliver the best results.

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